08:19 28-08-2025

What drives EV choice in Norway: range tops a 15,200-driver survey

In Norway, the country with the highest level of fleet electrification, a large-scale survey of 15,200 drivers has revealed what truly drives the choice of an electric car. Range topped the list: 48% named driving distance the decisive factor. The price tag came second, cited by 39% of respondents. Rounding out the top three were handling and performance (37%).

Notably, range still dominates even today, when most new models confidently cover more than 500 km on a single charge. Ten years ago, the average was just 208 km. Even so, experts stress that a long range on its own isn’t enough: charging speed matters more for long-distance comfort because it dictates how long you pause on the road. Yet only 13% of those surveyed prioritized fast charging—a telling gap that hints at how peace of mind can overshadow the metrics that actually shape real trip times.