13:39 08-11-2025

Ford to launch $30k electric cars with local LFP batteries and a universal EV platform

Ford is preparing to roll out a lineup of affordable electric cars priced around $30,000. CEO Jim Farley indicated the new models are close to launch and will serve as a cornerstone of the company’s push toward mass electrification.

The vehicles will be assembled in Louisville, where Ford plans to have equipment installed by year’s end. In parallel, the company is starting in-house production of LFP batteries in Michigan, a move aimed at cutting costs and reducing reliance on outside suppliers. Taken together, localized assembly and cell manufacturing look like a practical way to strip expense out of the bill of materials.

The project rests on the new Ford Universal EV Platform, designed for flexibility and low overhead. Using this architecture, the company intends to build several models on the same foundation—from compact hatchbacks to pickups. A shared backbone like this typically speeds development and helps keep variants viable without bloating budgets.

Despite the cancellation of the $7,500 federal tax credit and a broader slowdown in U.S. EV sales, Ford is sticking to its plan. The brand says it is already 95% ready for series production of the new EVs, with testing in the final stage. Confidence at this phase suggests the focus is on execution rather than concept.

In October, Ford’s U.S. EV sales fell by 25%. Even so, the launch of new budget-friendly models is expected to rekindle shopper interest and bolster the brand’s position in the mainstream electric segment. If the price target holds, the value proposition could resonate with buyers still weighing the switch to electric.