20:58 13-11-2025

U.S. EV market slowdown: canceled models and delays

The U.S. electric-vehicle market is hitting a cold snap: sales are rising more slowly than expected, and a mix of tariffs and fading tax incentives is turning new model development into a money-loser. In this climate, several brands have canceled or paused high-profile programs.

Among the projects that have gone missing are the Dodge Charger Daytona SRT Banshee, the electric Ram 1500 REV, a three-row electric crossover from Ford, two sedans from Nissan, and the Maserati MC20 Folgore supercar. Nissan has also halted U.S. deliveries of the 2026 Ariya, leaving its lineup without a fresh EV. The Volkswagen ID.7 for the American market is in doubt as well.

Even segment leaders are rethinking their playbooks. Ford is mulling an F-150 Lightning cancellation despite sales running ahead of the market average, while Tesla still has not launched the new Roadster it first unveiled in 2017.

At the root is a simple equation: expensive batteries, thinning margins, and intensifying competition are turning EV programs into money pits. Automakers are waiting for charging networks to mature and for sticker prices to meet internal-combustion rivals. For now, recent U.S. auto headlines suggest a clear pivot toward restraint and far more cautious planning. It reads less like a retreat and more like a tactical slowdown.