20:23 25-12-2025

Foxtron unveils Bria EV: Taiwan-built model aimed at exports

Taiwan’s Foxtron Vehicle Technologies— a joint venture between Foxconn and automaker Yulon Motor—has unveiled a new electric model called Bria. The company said Bria would be Foxtron’s first EV built in Taiwan with a clear focus on exports to global markets. At launch, several versions are planned across three price tiers, starting at approximately $28,600 and topping out around $36,540. The positioning hints at an attainable entry point for overseas buyers, a pragmatic way to test demand beyond the home market.

The Bria rollout fits into a wider reshaping of Foxtron’s business. A week earlier, the company announced plans to acquire the Luxgen passenger-car brand from Yulon Motor for roughly TWD 787.6 million (about $24.95 million). Under the deal, Foxtron would take 100% of Luxgen, including five sales subsidiaries, the dealer network, and staff. Once the transaction closes, Foxtron intends to assume operational control to build a more integrated EV chain in Taiwan—from product development through sales and aftersales. Folding in an existing brand and retail backbone looks like a faster route than building the customer-facing side from scratch, potentially shortening the path to a cohesive ownership experience.

In Foxtron’s ownership structure, Foxconn holds about 45.6% and Yulon roughly 43.8%. Foxtron operates under a contract design & manufacturing model, creating and assembling EVs for third-party automotive brands. Bria effectively serves as a proof point for how the company aims to scale Taiwan’s EV manufacturing base and turn it into an export engine. The strategy emphasizes Foxtron’s role as an enabler for other marques, with the car itself doubling as a showcase for the model.