03:13 01-01-2026

Kia’s Times Square New Year’s countdown will spotlight the next Telluride

Kia America plans to close out 2025 very publicly: on New Year’s Eve the brand will take over the screens of One Times Square, and in the final seconds before the year turns it will put the new Telluride on display. The timing is telling: this isn’t a conventional press presentation but a showcase set against the global countdown, when attention on Times Square is at its peak.

According to Revbuzz, the visuals are expected to center on three ideas for the next generation: a more contemporary exterior, a cabin focused on comfort, and technologies that Kia describes as central to the model’s next iteration. The closing twist is even more pointed: in the very last seconds of 2025, the screens will switch from the vehicle to Kia Georgia employees in West Point who build the Telluride. It reads as a clear statement about continuity and a reminder that the model’s U.S. success stems not only from design and features but also from the team that puts it together.

For Kia, the Telluride has long been more than a three-row SUV. It was the brand’s first vehicle designed specifically for the U.S. market and built in the country. Over six years, it has become one of Kia’s core products in North America and meaningfully shifted how buyers and critics view the brand. Against that backdrop, a New Year’s spotlight feels like an early signal that the update will be promoted broadly and with a deliberate emotional pull.