07:36 04-01-2026

Ford details in-house BlueCruise 2.0 plan for Level 2-3 automated driving

Ford Motor Company set out its plan for the BlueCruise 2.0 autonomous driving system. The company confirmed that the next version will be built largely by its own engineering teams, according to Ford CFO Sherry House, speaking at the Barclays industry conference.

She noted that keeping development in-house will let Ford manage costs, steer the roadmap, define the feature set, and control rollout timing. The emphasis is squarely on Level 2 and Level 3 capabilities; the automaker stepped away from the more complex Level 4 and Level 5 tracks a few years ago. The approach comes across as a pragmatic focus on technology that can reach customers and mature incrementally.

Level 3 work is handled by Latitude AI, a unit formed after the shutdown of the Argo AI partnership with Volkswagen. Ford had also wound down its robotaxi effort earlier, refocusing on solutions suited to series-production models.

The current BlueCruise 1.5 debuted in 2025 on the Ford Mustang Mach‑E. It added automatic lane changes when approaching slower traffic. The caveat is hardware: the feature set depends on updated assistance systems and a more powerful computing unit, so early vehicles do not support it. It’s a reminder that progress in assisted driving often hinges on the onboard components as much as on software.