09:50 12-01-2026

This is Chevrolet: summer campaign in Argentina with Spark EUV, Tahoe and Captiva PHEV

General Motors has launched a large-scale campaign in Argentina for its Chevrolet brand under the This is Chevrolet tagline.

The aim is to boost the popularity of Chevrolet models among Argentine consumers by hosting summer events in the country’s most in-demand tourist destinations. Highlights include the popular seaside resorts of Cariló and the town of Pinamar, a choice that puts the brand where vacation crowds are at their peak.

The push focuses on promoting not only the SUVs and pickups traditionally associated with Chevrolet, but also new additions to the lineup: the flagship full-size premium crossover Chevrolet Tahoe, the next-generation compact city car Spark EUV, and a hybrid version of the popular SUV, the Captiva PHEV. Setting these side by side suggests a deliberate effort to link familiar strengths with newer technology.

The centerpiece will be the showcase of the brand’s first electric model, the Spark EUV, signaling the start of Chevrolet’s move toward cleaner technologies in Argentina.

The events will run until mid-February. Visitors can explore the lineup, receive detailed guidance on each vehicle’s specifications, and even take test drives on site, a hands-on format that tends to resonate more than static displays.