08:27 23-01-2026

Ford electric vehicle incentives in Germany vs Spain

Ford is aggressively ramping up electric vehicle sales in Europe's largest market. In Germany, the brand offers combined incentives of up to €11,000, while Spain lacks both government programs and manufacturer discounts, widening the price gap and slowing segment growth.

Discounts up to €11,000: Explorer drops from €39,900 to €28,900

German buyers benefit from a straightforward scheme: €6,000 in government support plus a €5,000 direct discount from Ford. The program includes the Explorer, Capri, Puma Gen-E, Mustang Mach-E, and Kuga PHEV. This brings the Explorer down to €28,900, the Capri to €31,200, the Puma Gen-E to €25,900, and the Mustang Mach-E to €45,500. These prices reach levels that were recently considered unattainable.

Spain pays €8,000–10,000 more for the same models

The absence of government programs and discounts makes Spanish prices noticeably higher. The Puma Gen-E starts at €29,958, the Explorer from €38,408, the Capri from €40,108, and the Mach-E from €49,206. The difference exceeds €10,000 in real-world comparisons, leaving buyers to face high prices and uncertainty about future subsidies alone.

Market slows without stable incentives

Ford isn't the only brand using aggressive pricing strategies. Citroen and Dacia are cutting electric vehicle costs in countries with active government support, including options with record-low prices. Against this backdrop, the Spanish market appears more sluggish: demand is limited, purchase decisions are delayed, and electric vehicles remain more expensive than in neighboring countries.