03:51 25-01-2026

Jeep reduces prices and launches Jeep Things marketing campaign

Jeep has announced price reductions in the U.S. and launched a new marketing campaign called Jeep Things. The company stated that its updated strategy for 2026 aims to make its vehicle lineup more affordable and competitive without compromising the brand's core values.

According to Jeep, the price revisions apply to the entire range and are accompanied by richer standard equipment and a focus on "value for money." The company notes that, on average, buyers receive over $4,000 in additional benefits per vehicle. For specific models like the Grand Wagoneer and Grand Cherokee, the total advantages can reach up to $10,000.

The Jeep Things campaign includes a series of promotional materials: a 60-second video has been published on the brand's digital platforms, while a shortened version recently aired during NFL games in the U.S. Stellantis and Jeep leadership emphasize that the brand wants to strengthen its connection with 4x4 enthusiasts and attract new customers by offering more intelligent pricing and in-demand features.