16:16 09-02-2026

Genesis launches in Italy with GV60, Electrified GV70, and G80 models

Genesis Motor Europe has officially announced its entry into the Italian market, marking another significant step in the brand's European expansion.

After launching in Germany, the UK, and Switzerland in 2021, Genesis is now introducing its premium vehicle lineup in Italy. The brand will soon arrive in France, Spain, and the Netherlands as well.

The Italian market will feature the Genesis GV60, Electrified GV70, and Electrified G80 models. Each reflects the brand's design philosophy and distinctive Korean styling, while the entire lineup is optimized for European driving conditions and customer expectations.

Commenting on the launch, Peter Kronhabl, Managing Director of Genesis Motor Europe, emphasized the brand's long-term plans. He stated that Genesis is a forward-looking brand with a solid foundation and intends to continue expanding its presence in Europe. He expressed excitement about launching in Italy, a market associated with tradition, design excellence, and high customer expectations for premium brands.

In Italy, Genesis will implement its strategically refined retail model, focusing on high-traffic locations and delivering a premium customer service experience. The first two Genesis retail centers are set to open this spring in Rome and Padua.

A further expansion of Genesis retail and the development of a comprehensive service network are planned throughout the year.