08:19 17-09-2025

Lexus Glam LX concept: the mobile beauty lounge SUV

Lexus has pulled the wraps off a one-of-a-kind concept car dubbed Glam LX, a study in refinement and comfort. This opulent SUV aims to be more than simple transportation—it functions as a genuine mobile beauty lounge for those who refuse to compromise on comfort and style, even far from home. The idea sounds extravagant, yet within the logic of flagship show cars it fits: a showcase of hospitality and craftsmanship turned into an experience, not just a ride.

Glam LX features distinctive interior elements, including:

• Vanity station: equipped with professional face and body care products, a lighted mirror, and plenty of drawers and shelves for tidy organization of beauty essentials.
• Manicure zone: includes a comfortable work surface, specialized lamps for drying nail polish, and a full set of professional-grade tools.
• Makeup studio: a dedicated spot for professional makeup procedures using specialized equipment and pro cosmetics.
• Intelligent storage system: designed to neatly arrange all the necessary personal items and accessories, including cosmetics, accessories, and clothing.

The Glam LX concept was created in collaboration with the American company Complete Customs, known for its unconventional approach to automotive personalization. The model stands out with original exterior and cabin finishes crafted from premium materials, underscoring its exclusivity and individuality. The partnership suits the brief: the focus is on bespoke detail rather than flashy excess.

The project team noted that the newcomer will be part of a special series of vehicles presenting a distinct Lexus vision. It is set to be shown at major specialized events and exhibitions in the coming year, reflecting the company’s unique design direction and drawing attention with its innovative execution. As a showpiece, it points to an experimental streak in Lexus design, with the novelty acting as the hook and the craftsmanship as the takeaway.