09:35 13-02-2026

Mercedes-Benz celebrates 140 years with global S-Class rally

Mercedes-Benz is celebrating its 140th anniversary with customers, fans, and communities worldwide through an ambitious transcontinental journey.

Following the global premiere of the new S-Class on January 29, 2026, three new Mercedes-Benz S-Class sedans have embarked on a round-the-world trip covering over 50,000 kilometers across six continents. The cars will visit 140 symbolic locations, each reflecting a chapter in the brand's history, its innovative spirit, and its global presence.

From legendary routes and historical milestones to iconic metropolises, the rally brings Mercedes-Benz innovations to life on every continent. Along the way, the new S-Class is joined by classic cars, modern production models, and local service vehicles, creating a unique atmosphere at each stop.

The global project will conclude in Stuttgart in October 2026—exactly where the Mercedes-Benz story began 140 years ago.