06:24 15-02-2026

Ford unveils $30,000 electric pickup on February 17 for affordable EVs

Ford has clarified plans surrounding its most anticipated affordable electric vehicle. Earlier reports stated that on February 17, the company would unveil a new electric pickup priced around $30,000. However, this information has proven to be inaccurate, and the original Autoblog story has been taken down.

Please note, the new midsize electric truck will not be revealed on Tuesday. Instead, Ford will be sharing information on the team’s approach to engineering and innovation of the platform that will underpin its future affordable EV lineup.

Interest in the newcomer has been building for some time. Ford's leadership has repeatedly hinted that the future lineup would be built around a compact electric pickup aimed at the mass market. This format combines two key trends: Americans' sustained demand for pickups and the need to lower the entry barrier into the EV segment. It is expected that Ford will release other budget models on this same architecture, including more affordable sedans and compact passenger cars.

Rumors about the upcoming presentation have emerged amid growing interest in inexpensive, functional electric vehicles that don't emphasize premium features or power records. The "EV for everyone" concept is becoming relevant again—and Ford intends to seize the moment. According to preliminary information, the manufacturer is betting on optimizing design and production costs rather than luxury or complex technologies, drawing an analogy to the historic role of the Model T.