02:58 18-02-2026

Millennials' most popular cars: Honda Accord leads the list

For years, millennials have been accused of "killing" entire industries—from movie theaters to manual transmissions. They've been painted as indifferent to car ownership and enamored with ride-sharing. But the statistics tell a different story: Generation Y is not only actively buying cars, but doing so with clear pragmatism.

Research from the insurance platform Insurify reveals the 10 most popular models among millennials. The key takeaway is that this generation prioritizes reliability, reasonable pricing, and predictable running costs.

Places 10–6: Some pickups and mainstream models

The list begins with the Chevrolet Silverado and Ford F-Series—icons of the American market. While pickups don't lead the pack for millennials, they remain a significant part of their choices. Practicality and versatility are still highly valued.

Next come the Hyundai Sonata and Elantra, along with the Chevrolet Malibu. These models share a common trait: affordable pricing and strong warranty support. Hyundai's 10-year warranty is particularly appealing to a generation accustomed to carefully analyzing total cost of ownership.

Places 5–3: Japanese classics

The Toyota Corolla, Honda Civic, and Toyota Camry are three models long associated with reliability. For millennials, this isn't about boredom—it's about rationality. Low fuel consumption, affordable parts, and high resale value make these cars a safe financial decision.

Notably, the Camry made the top three for every generation—from boomers to Gen Z. This detail matters because it highlights that reliability remains a universal value.

2nd place: Nissan Altima

The Altima secured second place, even though the model often features in memes and discussions about subprime auto lending. Nevertheless, it remains an affordable option in the midsize segment and is widely available on the market.

1st place: Honda Accord

The leader is the Honda Accord. This result is hardly surprising. The Accord blends practicality, comfort, and a proven reputation. It offers more space than the Civic, a bit more pep than the Camry, and stays within a sensible price range.

The core conclusion of the research is that millennials are far more conservative than commonly assumed. They haven't revolutionized the market or switched en masse to electric vehicles or exotic cars.

Their choice is for time-tested sedans and practical vehicles with transparent ownership economics. In practice, this means Generation Y may have "broken" not the auto industry, but the stereotype that its choices must be radical.