17:45 25-02-2026

Dacia's strategic shift and future lineup expansion

Dacia has concluded one of the most successful periods in its history and is entering a new strategic phase that will significantly change the brand's positioning. Following the updates to the Sandero and Jogger, and the launch of the Bigster which completed the 2021 plan, the company is preparing a "big leap" that Chinese competitors did not anticipate.

The year 2025 was a record one, with nearly 66,000 registrations in Spain and the Sandero achieving the status of the most popular car by surpassing 38,000 units. But the key event was the completion of the model range renewal and expansion program initiated under Luca de Meo. With the departure of Denis Le Vot, the mission of the current plan was accomplished, and the brand transitioned to the leadership of Catherine Adt.

This new phase involves a substantial expansion of the lineup. The first new model will be the Dacia Spacer family estate-crossover, which is already undergoing road testing. This marks the beginning of a major lineup of entirely new vehicles that move beyond the brand's traditional segments.

Next, a compact C-segment car is planned for 2028, targeting rivals like the KIA K4, Citroen C4, and Skoda Scala. Dacia will then fill the niche left by the departing Renault Arkana by launching its own SUV-coupe. Built on the Bigster platform, this model will effectively become the new flagship.

The plans also cover electric vehicles. The brand is preparing an urban EV, architecturally linked to the new Renault Twingo, and is considering entering the light electric quadricycle market by leveraging developments from the Mobilize Duo.

Overall, the picture is straightforward: in the coming years, Dacia will cease to be solely a low-cost brand and will move much closer to the role of a full-fledged generalist manufacturer. It will maintain its price accessibility while expanding into new segments and enhancing its technological maturity.