09:00 24-04-2026

Kia Vision Meta Turismo debuts in Milan

At the annual international design exhibition in Milan, Kia unveiled the innovative Vision Meta Turismo concept car, presenting a new vision for the future of the grand tourer. The project reflects the brand’s ambition to rethink traditional car design for the realities of the digital era.

Vision Meta Turismo stands out with a futuristic design that points to a fundamentally new take on the look of premium automobiles. The concept adopts a sleek and elegant form, blending modern technology with refined aesthetics. At the same time, it retains dynamic handling and a genuine sense of driver engagement, underlining its sporting character and the pleasure of being behind the wheel.

Inside the Vision Meta Turismo, Kia has integrated advanced digital solutions, including the latest infotainment systems, virtual assistants and adaptive interfaces designed to deliver a high level of comfort and convenience for passengers. Its distinctive “Opposites United” design philosophy harmonises contrasting elements — soft body lines and precise engineering solutions — to create a sense of unity through contrast.

Special digital driving modes have also been developed to deepen interaction between driver and vehicle. Speedster is a high-speed mode aimed at sporty driving, Dreamer is a relaxed setting for travel and downtime, and Gamer is a gaming-inspired mode that lets the driver feel like a participant in a virtual race.

In Milan, the Vision Meta Turismo is being shown alongside several other innovative Kia electric-vehicle projects and will remain on display through April 26 this year. The showcase underlines the brand’s intent to introduce new ideas and inspire customers through progressive concepts for future models.