09:34 29-09-2025

Ford cedes mainstream EV lead to Chevrolet as Hyundai gains and Tesla dominates overall

Ford’s share of the North American mainstream electric-vehicle segment has fallen sharply over the past three years: once at a solid 28.42%, it has now slipped to just 13.48%. In that time, the brand handed the top spot to two competitors: Chevrolet captured 25.90%, taking a clear lead, while South Korean automaker Hyundai also expanded its foothold to 17.07%.

Taking in the full spectrum of electric vehicles across price tiers, the landscape looks a bit different: in overall EV sales, Ford sits in third place with roughly 5.85% of the market. Tesla remains the dominant force at 46.89%, far ahead of the pack. Chevrolet holds second with about 6.97%.

Much of the momentum behind rivals stems from the breadth of models they put on the road. By broadening their lineups, these brands have reached a wider pool of buyers, meeting varied expectations for performance, styling, and price. The numbers point to a straightforward truth in this still-forming segment: variety draws shoppers, and a wide catalog can matter as much as the badge on the hood.