The first electric Ferrari is here: 1050 hp, five seats and almost €550,000
Ferrari has shown the Luce — its first production electric car with four motors, 1050 hp, 0 to 100 km/h in 2.5 seconds and a 598-litre boot.
Ferrari finally revealed the Luce — the brand’s first production electric car. This is not a limited experiment for collectors but a full-fledged model in the line-up: four motors, 1050 hp, five seats and a starting price of €550,000 — roughly $640,000.
The Luce is built on a new platform. Each wheel hub gets its own electric motor, and the motors themselves are developed and assembled in Maranello. In Range mode the car puts out 320 kW (430 hp) and drives the rear wheels only. In Tour it climbs to 460 kW (617 hp) with all-wheel drive. Performance lifts output to 725 kW (986 hp), while Launch Control unlocks the full 1050 hp. The sprint to 100 km/h takes 2.5 seconds, to 200 km/h — 6.8 seconds.
The biggest surprise isn’t just the speed. By Ferrari standards the Luce turned out almost practical: five proper seats, no central transmission tunnel, and a 598-litre boot — the largest in the marque’s history. In the photos this looks like more than a marketing claim: the rear shows three separate headrests, wide seats and a genuine seating position, not a token row meant «for a short hop». The dashboard is unexpectedly calm too — a large central screen, round air vents, a dedicated Luce plaque and a minimum of superfluous graphics.
LoveFrom — the studio of Jony Ive, the man behind the look of the original iPhone — took part in the design. But Ferrari insists the shape was dictated not by styling tricks but by aerodynamics. On the outside the Luce deliberately avoids copying the marque’s supercars: slim light bars, a dark front mask and an almost smooth nose make it closer to an electric grand tourer. The view from above reveals its defining feature — four coach doors and a long glass roof, which make the car look more like an expensive Ferrari family model of the future than a replacement for the Roma or Purosangue.
The battery runs on an 800-volt architecture, forms part of the body’s structural shell and lowers the centre of gravity by almost 9.4 cm compared with the Purosangue. Fast charging reaches up to 350 kW. Ferrari promises an eight-year warranty on the powertrain with no mileage limit, and the battery modules were developed together with SK On.
There will be no V12 soundtrack here, but Ferrari chose not to add a fake engine note. The Luce reads the real vibrations of the electric motors and the rear of the chassis, then amplifies only the «musical» frequencies. If you prefer, it can be switched off.
The Luce’s most expensive question mark isn’t the acceleration but whether Ferrari customers will accept an electric car that looks not like a replacement for the petrol models, but like a separate branch of the marque. In Maranello they clearly decided not to copy the past, but to build a car you’ll have to get used to.