Tata speeds up its premium EV: Avinya X arrives in 2027

Tata abandons costly JLR EMA architecture for the Chery-JLR Freelander EV base. The Avinya X crossover (project P2) is due in India in 2027.

Tata Motors has rethought the engineering base of its future premium Avinya line-up. Instead of the expensive JLR EMA platform, the company will use an architecture from the Chery-JLR ecosystem tied to the Freelander.

The first production model will be the Avinya X, internally known as project P2. Engineering prototypes are expected later this year, with the Indian market launch slated for 2027. The previously planned P1 model has been pushed back: Tata wants to bring the more promising crossover to market faster.

The reason for the change of course is economics. Adapting JLR EMA to the volumes and positioning of Avinya proved too costly. The CJLR platform offers a ready-made EV base, freeing Tata to focus on localisation, electronics, software, connected services and tuning for the Indian market. Tata Technologies teams in China, India and the UK are all involved in the project.

According to sources, the first Avinya models will get battery packs of 65–80 kWh. In the long term, Tata’s in-house battery company Agratas is key, but the launch cars may rely on existing partners until the new production ramps up.

Assembly of the first model is officially tied to the new TMPV-JLR plant in Panapakkam, Tamil Nadu. Looking ahead, Avinya is meant to become not a single car but a standalone premium EV sub-brand, potentially including a three-row SUV.

Tata is betting not on pure homegrown development but on a fast hybrid of competencies. In today’s EV segment, speed to market has itself become a competitive advantage.