Infiniti plays it smart: bigger QX80, smaller sticker, more tech

infiniti.com

Infiniti cut prices across the QX80 range for 2027 and extended its hands-off highway system to the mid-tier Luxe, undercutting Escalade and Navigator.

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Infiniti has refreshed the QX80 for the 2027 model year and made an unusual move: the flagship SUV got cheaper while picking up more technology. The headline change — the ProPILOT Assist 2.1 suite is no longer a top-trim exclusive on the Autograph. It can now be ordered on the Luxe as well.

The base QX80 Pure starts at $85,590, climbing to $88,590 with four-wheel drive. Standard kit includes 20-inch wheels, twin 14.3-inch displays with Google built-in, a 14-speaker Klipsch sound system, a wireless charger, eight USB-C ports and heated first- and second-row seats. The engine carries over: a 3.5-liter twin-turbo V6 with 450 hp and 516 lb-ft (700 Nm) of torque, with tow capacity up to 8,500 lb (3,856 kg).

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The Luxe trim is the one that benefits most: for an extra $3,300 it can now be specified with ProPILOT Assist 2.1, which allows hands-off driving on compatible highways. The Luxe itself starts at $91,590, the Sport AWD opens at $102,590, and the range-topping Autograph at $112,990.

That puts the QX80 in a useful position on the US market. The Cadillac Escalade and Lincoln Navigator both kick off at around $94,000, which means Infiniti leaves the buyer some breathing room for options. The QX80 isn’t trying to be the most aggressive player in the class — its pitch is a big cabin, generous standard equipment and a sticker below its main American rivals.

Infiniti’s next move is already visible on the horizon: the brand is preparing more powerful versions of the QX80, and at that point the fight with the Escalade will stop being purely about price.