13:18 09-10-2025

Alexander Skarsgård channels Bond in Polestar 5 launch spot

Swedish automaker Polestar has released a new spot starring Alexander Skarsgård, who unexpectedly slips into James Bond mode. Timed to James Bond Day (October 5), the video accompanies the launch of the Polestar 5, a premium electric grand tourer first shown earlier at the Munich auto show.

The clip is packed with familiar touches—mission prep scenes, signature lines, and a touch of self-mockery—playing as a playful send-up of the 007 style. Still, viewers are wondering if Polestar is doing more than riffing on the Bond mythos and quietly pointing to Skarsgård as a contender for future films.

Since Amazon took creative control of the 007 series, Hollywood has been actively discussing a refresh of the agent’s image—more modern and more international. And if the next Bond really trades an Aston Martin for an electric car, the Polestar 5, with its Scandinavian design and tech-forward character, looks like a logical choice. It’s a pairing that feels natural rather than forced.

Skarsgård fanned the flames by captioning an on-set photo with a nod to a new Bond. It may be clever marketing, but in show business, timing like this rarely feels accidental.