BMW Australia model lineup 2026: which cars stay despite low sales
BMW Australia CEO Vikram Pawah says there's no sales threshold for dropping a model, even niche wagons and low-volume flagships.
Nine BMW i5 units sold in half a year would normally be reason enough to trim a lineup. In Australia, the brand runs on different logic: local BMW boss Vikram Pawah says there is no minimum sales volume that gets a model pulled from the range.
That protects wagons, convertibles and expensive M models from a purely spreadsheet-driven cut. From January to June 2026, BMW delivered just 21 cars from the 8 Series family, 20 examples of the 7 Series, 17 i7 electric sedans and 23 XM performance SUVs to Australian customers. Even so, these models remain part of the lineup.
The wagon commitment stands out in particular. The range includes the 3 Series Touring, M3 Touring, M5 Touring and the electric i5 Touring. BMW keeps expanding this niche at a time when some rivals have abandoned wagons in the Australian market altogether. The updated, 727-horsepower M5 Touring was recently spotted undergoing hot-weather testing.
But BMW's claim that it will bring in almost anything sold globally comes with caveats. Australia misses out on the 2 Series Active Tourer, the M340i xDrive Touring and some diesel variants, while the 330e was previously dropped from the lineup.
So the promise is best read not as a guaranteed full catalogue. BMW is saying that low demand alone won't be a reason to end imports. If a model exists globally and local buyers want it, even a few dozen sales a year can be enough to keep it in showrooms.