13:27 20-10-2025

KGM (formerly SsangYong) returns to Germany: rebuilding its dealer network and an SUV-focused comeback

Korean brand KGM, formerly known as SsangYong, has officially announced its return to Germany. Following its acquisition by the KG conglomerate, the company has established its own European office and already signed around 120 dealer agreements. The aim is to win back customer trust and secure a foothold in the highly competitive SUV segment.

The roadmap focuses on expanding the model lineup and building brand recognition. The emphasis will be on crossovers and off-roaders, while keeping the familiar SsangYong strengths: straightforward engineering, powerful diesel variants and comparatively accessible prices. KGM’s management says it plans to invest in marketing and service to close the gap with Korean rivals that have long dominated the market. The strategy reads as pragmatic, leaning on clear brand virtues while shoring up the essentials.

Network growth is slated to start in 2025: the brand plans to add dealers, reinforce its service base and, step by step, regain ground in Europe, beginning with Germany. A measured rollout fits a comeback of this scale, where steady execution matters more than noise.