Half a century of the 3 Series, celebrated 150 cars at a time

BMW Argentina has launched sales of the limited 3 Series 50 Jahre Edition, marking the model's 50th anniversary. The local lineup includes three variants — 320i Sportline, 330i M Sport and M340i xDrive M Performance — each capped at just 50 units.

The first variant is the BMW 320i in Sportline trim. The car gets 19-inch two-tone Individual wheels, a 16-speaker Harman Kardon sound system and wireless smartphone charging. A commemorative badge sits on the trunk lid, while a dedicated plaque on the center console identifies it as part of the anniversary run. Body colors are limited to four shades: Black Sapphire, Mineral White, Skyscraper Grey and Arctic Race Blue. This version is priced at $64,400.

The second variant is the BMW 330i in M Sport trim. Built on the M Sport package, it adds 19-inch 995 M wheels in black, M Sport brakes with blue calipers, the same Harman Kardon system and anniversary badging inside and out. The palette expands by three shades: Fire Red, Brooklyn Grey and Portimao Blue. This configuration is priced at $76,900.

The third and most powerful variant is the BMW M340i xDrive with the M Pro Sport and M Performance packages. Under the hood sits a BMW TwinPower Turbo inline-six. The M Pro Sport package brings dark accents to both the exterior and interior plus M-colored seatbelts, while the M Performance version adds adaptive LED headlights with automatic high-beam assist and an electric trunk lid. The wheels are the same as on the 330i but with a two-tone finish. This version retails for $94,900.

The anniversary matters to BMW: the first E21-generation 3 Series was unveiled in July 1975 at the Olympic Stadium in Munich, and across the following seven generations the model became one of the brand's defining nameplates. That's why anniversary versions in 2025–2026 have rolled out across multiple markets, including the United States, India, South Africa and Argentina.