Toyota GR GT 2027 US Allocation: Price, Availability and How Many Cars Toyota Is Selling

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Toyota’s entire first US allocation of the GR GT — somewhere between 200 and 250 cars — is already spoken for, even though the usual order books never opened. Andrew Gilleland, Toyota’s senior vice president of automotive operations, told The Drive the automaker is deliberately creating scarcity and intends to hand-pick the new supercar’s owners. At The Quail, more than 150 prospective buyers had already sat down to discuss individual configurations.

Gilleland explained the approach this way: “We’re not going to have enough to meet demand, and that’s by design. It’s a passion project because Akio [Toyoda] wants a world-class car. We don’t want to sell cars to flippers; we only want people who are going to drive them. The first allocation is already sold.” Asked about customer reaction, he added: “The interest is huge.”

That figure of 200 to 250 cars isn’t the GR GT’s worldwide production run — it’s just the first batch earmarked for the United States. Toyota hasn’t disclosed how many it plans to build globally. In fact, at the car’s December unveiling, project chief Takashi Doi already said the GR GT won’t be strictly capped in total volume the way the Lexus LFA was, of which only 500 were ever built.

The car itself is still in development. Toyota’s official target specs call for 650 horsepower or more, at least 850 Nm of torque, and a top speed above 320 km/h (199 mph). The powertrain pairs a new 4.0-liter twin-turbo V8 with an electric motor built into the rear transaxle, paired with an eight-speed automatic. Curb weight is targeted below 1,750 kg (3,858 lbs), and the car stays rear-wheel drive. Toyota still expects the model to launch around 2027.

The sales approach is unusual too. In the US, the GR GT is set to reach customers through select Lexus dealerships rather than Toyota’s regular network. Exact pricing hasn’t been announced: The Drive puts the figure at roughly $225,000, though that remains a price target rather than Toyota’s published MSRP.

Hand-picking customers is nothing new for Toyota. In May, the company allocated special-edition GR Yaris models through applications and a lottery, with just 100 units of two versions set aside for the Japanese market. The GR GT’s approach is even stricter: Toyota is explicitly tying buyer selection to preventing quick resale.

Meanwhile, the GR GT keeps evolving: prototypes with more aggressive aerodynamics were spotted testing at the Nürburgring this summer, though Toyota has so far only confirmed the base road car and the GR GT3 race version. That means the sold-out US allocation applies to a car whose final pricing and some production specs still aren’t public.

For a prospective US buyer, what matters now isn’t configurator pricing but when the next allocation opens up. Toyota is only confirming one thing: the first batch is completely spoken for.