German automakers lead on quality in 2025 YouGov survey
Global car survey 2025: German brands lead on quality, Japanese on value
German automakers lead on quality in 2025 YouGov survey
YouGov 2025 survey across 16 countries: German automakers trusted for quality and reliability, Japanese brands lead on value for money, Chinese marques rise.
2025-11-19T06:19:24+03:00
2025-11-19T06:19:24+03:00
2025-11-19T06:19:24+03:00
German automakers remain synonymous with quality worldwide — that’s the message from a fresh YouGov survey conducted in autumn 2025 across 16 countries. An analysis by SPEEDME.RU shows that 73% of respondents consider German brands the most reliable, linking them to engineering precision and long service life. Trust is especially strong in Europe: Denmark 80%, Italy 79%, the United Kingdom 77%, and France 76%. In Germany itself, 74% of participants affirm the quality of their homegrown marques.Shift to value for money and the picture changes. Japanese companies lead this category with the confidence of 53% of those polled, while German brands gather just 45%. In Germany the gap is wider: 43% see Japanese models as the better deal, and only 24% are ready to call domestic cars a sensible buy. It neatly shows how price can outweigh prestige when decisions get practical.Chinese brands are moving with clear momentum. Attractive pricing is noted by 41% of Germans, and a quarter already point to decent quality. At the same time, 39% are not ready to judge — there’s simply not enough experience with these cars, and that hesitation stems from limited exposure.At the other end sit India, Mexico, and Brazil: their brands face low awareness and distrust, which translates into weak scores across all parameters.The study surveyed 17,500 adults aged 18 and over and underscores a slow-moving truth of the car market: brand image evolves gradually, even as new players grow more assertive in challenging the traditional leaders.
German automakers, quality, reliability, YouGov 2025 survey, value for money, Japanese brands, Chinese brands, global car market, brand perception, consumer trust, SPEEDME.RU, 16 countries
2025
Michael Powers
news
Global car survey 2025: German brands lead on quality, Japanese on value
YouGov 2025 survey across 16 countries: German automakers trusted for quality and reliability, Japanese brands lead on value for money, Chinese marques rise.
Michael Powers, Editor
German automakers remain synonymous with quality worldwide — that’s the message from a fresh YouGov survey conducted in autumn 2025 across 16 countries. An analysis by SPEEDME.RU shows that 73% of respondents consider German brands the most reliable, linking them to engineering precision and long service life. Trust is especially strong in Europe: Denmark 80%, Italy 79%, the United Kingdom 77%, and France 76%. In Germany itself, 74% of participants affirm the quality of their homegrown marques.
Shift to value for money and the picture changes. Japanese companies lead this category with the confidence of 53% of those polled, while German brands gather just 45%. In Germany the gap is wider: 43% see Japanese models as the better deal, and only 24% are ready to call domestic cars a sensible buy. It neatly shows how price can outweigh prestige when decisions get practical.
Chinese brands are moving with clear momentum. Attractive pricing is noted by 41% of Germans, and a quarter already point to decent quality. At the same time, 39% are not ready to judge — there’s simply not enough experience with these cars, and that hesitation stems from limited exposure.
At the other end sit India, Mexico, and Brazil: their brands face low awareness and distrust, which translates into weak scores across all parameters.
The study surveyed 17,500 adults aged 18 and over and underscores a slow-moving truth of the car market: brand image evolves gradually, even as new players grow more assertive in challenging the traditional leaders.
