All-new electric Mercedes GLC headlines IAA Mobility 2025 lineup

At IAA Mobility 2025 in Munich, Mercedes-Benz debuts the all-electric GLC on MB.EA with MBUX Hyperscreen, plus new CLA, VLE prototype and AMG GT XX concept.

Author: Polina Kotikova

08:34 03-09-2025

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Mercedes-Benz will use the IAA Mobility 2025 show in Munich to unveil its latest additions. The brand sees the all-new Mercedes GLC—its bestselling model—as the star of the stand.

The next-generation GLC goes fully electric and moves to the MB.EA platform. It introduces a pixel grille with no fewer than 942 illuminated points whose graphics can be animated, all framed by a broad chrome surround and paired with a prominent three-pointed star. Inside, the MB.OS operating system underpins the MBUX Hyperscreen, integrated across most of the dashboard. The combination hints at a clear push toward a more expressive design and a software-first cabin experience.

Also making a first appearance: the new-generation Mercedes CLA with both electric and hybrid powertrains. Munich will also host a camouflaged prototype of the future all-electric Mercedes VLE, slated to replace the V-Class next year, along with the Mercedes AMG GT XX concept. Grouping these debuts together signals a wide-ranging rollout—from everyday models to a showcase concept—designed to keep attention on the brand’s electric momentum.