Audi Concept C: all-electric roadster redefines design
Audi Concept C: all-electric roadster opens a new design era
Audi Concept C: all-electric roadster redefines design
Audi unveils the all-electric Concept C roadster with a retractable hardtop and shy-tech controls, previewing a production model and a new design era.
2025-09-03T10:52:27+03:00
2025-09-03T10:52:27+03:00
2025-09-03T10:52:27+03:00
Audi has revealed the all-electric Concept C sports car, signaling a fresh direction for the brand’s design. The two-seat roadster blends pared-back lines, advanced technology, and nods to icons from the marque’s past.The exterior’s centerpiece is a vertical frame at the front, inspired by the 1936 Auto Union Type C and the third-generation Audi A6. It spotlights the four rings and sets a new face for the brand. Headlights with four horizontal elements preview the light signature slated to roll out across future Audi models. The treatment reads as a deliberate bridge between heritage and what comes next.A two-piece, power-retractable hardtop is the standout piece of engineering. For an Audi roadster, it’s the first time the brand combines a monolithic silhouette with the option of open-air driving. At the rear, horizontal lines and clean surfaces set the tone, giving the shape a taut, uncluttered look.Inside, the theme is athletic minimalism: aluminum buttons with a familiar, precise click, a tactile steering wheel with metal rings, and materials in titanium tones. Soft ambient lighting and natural trim elements underscore the mood; the result feels focused rather than spartan.The shy-tech philosophy keeps features discreet yet always within reach. A folding 10.4-inch display and haptic controls are placed for intuitive use, keeping interactions straightforward.Audi characterizes the Concept C as the opening move in a new era. The study previews a production model and is intended to serve as a reference point for the brand’s future lineup.
Audi, Audi Concept C, all-electric roadster, electric sports car, concept car, retractable hardtop, minimalist interior, shy-tech controls, design language, light signature, production preview, EV
2025
Michael Powers
news
Audi Concept C: all-electric roadster opens a new design era
Audi unveils the all-electric Concept C roadster with a retractable hardtop and shy-tech controls, previewing a production model and a new design era.
Michael Powers, Editor
Audi has revealed the all-electric Concept C sports car, signaling a fresh direction for the brand’s design. The two-seat roadster blends pared-back lines, advanced technology, and nods to icons from the marque’s past.
The exterior’s centerpiece is a vertical frame at the front, inspired by the 1936 Auto Union Type C and the third-generation Audi A6. It spotlights the four rings and sets a new face for the brand. Headlights with four horizontal elements preview the light signature slated to roll out across future Audi models. The treatment reads as a deliberate bridge between heritage and what comes next.
A two-piece, power-retractable hardtop is the standout piece of engineering. For an Audi roadster, it’s the first time the brand combines a monolithic silhouette with the option of open-air driving. At the rear, horizontal lines and clean surfaces set the tone, giving the shape a taut, uncluttered look.
Inside, the theme is athletic minimalism: aluminum buttons with a familiar, precise click, a tactile steering wheel with metal rings, and materials in titanium tones. Soft ambient lighting and natural trim elements underscore the mood; the result feels focused rather than spartan.
The shy-tech philosophy keeps features discreet yet always within reach. A folding 10.4-inch display and haptic controls are placed for intuitive use, keeping interactions straightforward.
Audi characterizes the Concept C as the opening move in a new era. The study previews a production model and is intended to serve as a reference point for the brand’s future lineup.
