Skoda Felicia Fun returns as a 2025 digital pickup concept
Skoda Felicia Fun: a 2025 digital pickup concept with retro charm
Skoda Felicia Fun returns as a 2025 digital pickup concept
Skoda revives the quirky Felicia Fun as a 2025 digital pickup concept, blending Modern Solid design with retro-futurist vibes. Why it won't reach production.
2025-08-28T14:29:30+03:00
2025-08-28T14:29:30+03:00
2025-08-28T14:29:30+03:00
Skoda has decided to revisit one of the most unusual cars in its history: the Felicia Fun pickup. It debuted in 1995 as a version of the Felicia hatchback created with Volkswagen’s involvement. The car stood out with its yellow paint, a rear spoiler, and a unique trick: a sliding partition behind the front seats turned the two-seat cabin into a 2+2, letting passengers ride under the open sky. Only 4,216 pickups were built.In 2025, the Felicia Fun is coming back—though for now only in the digital realm. As part of the Icons Get a Makeover project, French designer Julien Petisienier reimagined the model through Skoda’s Modern Solid design lens. The concept preserves the 1990s spirit while adding cleaner surfaces, bright highlights, and an easygoing, beach-friendly vibe that suits the name.The interior leans into retro-futurism: a chunky dashboard recalls old CRT monitors, while the center stack features large displays with graphics inspired by classic video games. Unlike the original, the 2025 take is a strict two-seater, trading the flip-up rear solution for a larger, more purposeful cargo bed—an honest move that makes the idea read cleaner.Despite the buzz, Felicia Fun has virtually no chance of reaching production. Volkswagen Group’s priorities today are firmly pragmatic, and a playful pickup like this is unlikely to get the green light. Skoda last built pickups more than two decades ago, and even a mooted in-house take on the Amarok in the 2010s never made it past the discussion stage.Even so, the project shows Skoda hasn’t forgotten the brand’s image or its appetite for light-hearted experiments. For fans of the marque’s history, it’s a neat reminder that even in an era of strict standardization, there’s room for a little creativity—and it does the brand’s personality no harm.Projects like this energize the badge and highlight its charm. The Felicia Fun won’t become a mass-market model, but its digital revival proves Skoda knows how to play with its past while keeping a sensible balance between everyday usefulness and emotion.
Skoda Felicia Fun, 2025 digital pickup concept, Modern Solid design, Icons Get a Makeover, retro-futurism interior, two-seater, Julien Petisienier, unlikely production
2025
Michael Powers
news
Skoda Felicia Fun: a 2025 digital pickup concept with retro charm
Skoda revives the quirky Felicia Fun as a 2025 digital pickup concept, blending Modern Solid design with retro-futurist vibes. Why it won't reach production.
Michael Powers, Editor
Skoda has decided to revisit one of the most unusual cars in its history: the Felicia Fun pickup. It debuted in 1995 as a version of the Felicia hatchback created with Volkswagen’s involvement. The car stood out with its yellow paint, a rear spoiler, and a unique trick: a sliding partition behind the front seats turned the two-seat cabin into a 2+2, letting passengers ride under the open sky. Only 4,216 pickups were built.
In 2025, the Felicia Fun is coming back—though for now only in the digital realm. As part of the Icons Get a Makeover project, French designer Julien Petisienier reimagined the model through Skoda’s Modern Solid design lens. The concept preserves the 1990s spirit while adding cleaner surfaces, bright highlights, and an easygoing, beach-friendly vibe that suits the name.
The interior leans into retro-futurism: a chunky dashboard recalls old CRT monitors, while the center stack features large displays with graphics inspired by classic video games. Unlike the original, the 2025 take is a strict two-seater, trading the flip-up rear solution for a larger, more purposeful cargo bed—an honest move that makes the idea read cleaner.
Despite the buzz, Felicia Fun has virtually no chance of reaching production. Volkswagen Group’s priorities today are firmly pragmatic, and a playful pickup like this is unlikely to get the green light. Skoda last built pickups more than two decades ago, and even a mooted in-house take on the Amarok in the 2010s never made it past the discussion stage.
Even so, the project shows Skoda hasn’t forgotten the brand’s image or its appetite for light-hearted experiments. For fans of the marque’s history, it’s a neat reminder that even in an era of strict standardization, there’s room for a little creativity—and it does the brand’s personality no harm.
Projects like this energize the badge and highlight its charm. The Felicia Fun won’t become a mass-market model, but its digital revival proves Skoda knows how to play with its past while keeping a sensible balance between everyday usefulness and emotion.
