Porsche 2025 reset: profit slumps 96% amid EV rethink
Porsche’s 2025 reset: EV rethink, 96% profit slump, job cuts and bonuses
Porsche 2025 reset: profit slumps 96% amid EV rethink
After a 96% profit slump, Porsche resets its 2025 strategy: scaling back the EV push, cutting 1,900 jobs in Germany, keeping Christmas bonuses to steady morale.
2025-11-28T22:07:40+03:00
2025-11-28T22:07:40+03:00
2025-11-28T22:07:40+03:00
For Porsche, 2025 has shaped up as one of the toughest years on record. Management missteps—most notably the rush to push the brand into electric cars—dragged sales down and slashed profit by almost 96 percent. Even the 911 felt the pressure, which says a lot about the depth of the downturn, while the new electric Cayenne is meeting a wary reception from dealers. With income shrinking, demand cooling in China, and U.S. tariffs rising, the company is steering back toward combustion engines and tightening costs. It’s a pragmatic reset rather than an ideological U-turn.Porsche plans to eliminate 1,900 jobs in Germany by 2029, extending an optimization drive that already cut 2,000 positions over the past two years. Yet, despite the financial squeeze, the board chose to preserve—and even raise—the traditional Christmas bonus. Officials in Stuttgart said nearly 22,000 employees would receive up to a month’s salary, the maximum allowed under German regulations. The contrast is striking, but it reads as an attempt to keep morale steady and retain know‑how while the restructuring runs its course.External analysis indicates production workers earn about €4,700, electrical engineers up to €6,000, software developers around €7,200, and team leaders nearly €7,800. For most employees, this looks like a pointed message: the crisis stems from strategic choices at the top, not from shortcomings on the shop floor.
Porsche 2025, profit slump 96%, EV rethink, electric Cayenne, combustion engines, 1,900 job cuts Germany, Christmas bonus, China demand, U.S. tariffs, restructuring, dealers wary
2025
Michael Powers
news
Porsche’s 2025 reset: EV rethink, 96% profit slump, job cuts and bonuses
After a 96% profit slump, Porsche resets its 2025 strategy: scaling back the EV push, cutting 1,900 jobs in Germany, keeping Christmas bonuses to steady morale.
Michael Powers, Editor
For Porsche, 2025 has shaped up as one of the toughest years on record. Management missteps—most notably the rush to push the brand into electric cars—dragged sales down and slashed profit by almost 96 percent. Even the 911 felt the pressure, which says a lot about the depth of the downturn, while the new electric Cayenne is meeting a wary reception from dealers. With income shrinking, demand cooling in China, and U.S. tariffs rising, the company is steering back toward combustion engines and tightening costs. It’s a pragmatic reset rather than an ideological U-turn.
Porsche plans to eliminate 1,900 jobs in Germany by 2029, extending an optimization drive that already cut 2,000 positions over the past two years. Yet, despite the financial squeeze, the board chose to preserve—and even raise—the traditional Christmas bonus. Officials in Stuttgart said nearly 22,000 employees would receive up to a month’s salary, the maximum allowed under German regulations. The contrast is striking, but it reads as an attempt to keep morale steady and retain know‑how while the restructuring runs its course.
External analysis indicates production workers earn about €4,700, electrical engineers up to €6,000, software developers around €7,200, and team leaders nearly €7,800. For most employees, this looks like a pointed message: the crisis stems from strategic choices at the top, not from shortcomings on the shop floor.
