GM files new Firebird trademarks, sparking Pontiac comeback rumors
Trademark filings revive nostalgia, but no cars in sight
GM files new Firebird trademarks, sparking Pontiac comeback rumors
GM has filed new Firebird trademarks in the EU, fueling Pontiac revival rumors—but the move appears aimed at brand protection, not relaunch.
2025-08-15T08:23:03+03:00
2025-08-15T08:23:03+03:00
2025-08-15T08:23:03+03:00
In July 2025, GM filed two new Pontiac Firebird trademarks with the European Union Intellectual Property Office—one word mark and one logo. The filings cover decorative goods rather than automobiles, mirroring similar registrations earlier this year for accessories.
While this move aims to protect GM’s intellectual property, it has inevitably reignited speculation about a Pontiac revival. The brand’s legacy—spanning icons like the GTO, Trans Am, and Firebird—ensures that even a paperwork update stirs nostalgia. However, GM has made no announcement about bringing the marque back, making it clear the filings are for legal safeguarding.
Pontiac Firebird,GM trademarks,Pontiac comeback,Firebird,muscle car heritage
2025
Michael Powers
news
Trademark filings revive nostalgia, but no cars in sight
GM has filed new Firebird trademarks in the EU, fueling Pontiac revival rumors—but the move appears aimed at brand protection, not relaunch.
Michael Powers, Editor
In July 2025, GM filed two new Pontiac Firebird trademarks with the European Union Intellectual Property Office—one word mark and one logo. The filings cover decorative goods rather than automobiles, mirroring similar registrations earlier this year for accessories.
While this move aims to protect GM’s intellectual property, it has inevitably reignited speculation about a Pontiac revival. The brand’s legacy—spanning icons like the GTO, Trans Am, and Firebird—ensures that even a paperwork update stirs nostalgia. However, GM has made no announcement about bringing the marque back, making it clear the filings are for legal safeguarding.
