German buyers shun Chinese EVs as brand loyalty endures
German drivers resist Chinese EVs: survey insights and outlook
German buyers shun Chinese EVs as brand loyalty endures
BCG survey: only 16% of Germans would buy Chinese EVs, with brand loyalty shielding incumbents. Compare EU figures and Germany’s EV forecast to 2030–2035.
2025-09-05T11:06:55+03:00
2025-09-05T11:06:55+03:00
2025-09-05T11:06:55+03:00
German motorists are in no rush to switch to Chinese EVs. According to a Boston Consulting Group survey, only 16% of people in Germany would consider buying a car from China. For comparison, the share is 15% in the UK, 14% in Italy, and just 11% in the Netherlands.Skepticism is strongest in the United States, where only 7% of respondents supported the idea of purchasing a Chinese electric car. At the same time, the poll, which covered 9,000 people across ten countries, shows a different picture at home: in China, buyers are increasingly choosing domestic badges over European brands.Germany has another distinguishing feature—deep brand loyalty. Around half of buyers there are ready to return to the same manufacturer, while across the rest of Europe the figure hovers around 35%. That kind of attachment tends to shield established players and raises the hurdle for newcomers.Experts expect EVs to claim a 40% share in Germany by 2030 and to exceed 90% by 2035. Against that backdrop, the road to European trust for Chinese marques still looks long and complicated.
German market, Chinese EVs, BCG survey, brand loyalty, consumer trust, Europe comparison, EV adoption forecast, Germany 2030, Germany 2035, EV share, Chinese carmakers, European brands, market entry
2025
Michael Powers
news
German drivers resist Chinese EVs: survey insights and outlook
BCG survey: only 16% of Germans would buy Chinese EVs, with brand loyalty shielding incumbents. Compare EU figures and Germany’s EV forecast to 2030–2035.
Michael Powers, Editor
German motorists are in no rush to switch to Chinese EVs. According to a Boston Consulting Group survey, only 16% of people in Germany would consider buying a car from China. For comparison, the share is 15% in the UK, 14% in Italy, and just 11% in the Netherlands.
Skepticism is strongest in the United States, where only 7% of respondents supported the idea of purchasing a Chinese electric car. At the same time, the poll, which covered 9,000 people across ten countries, shows a different picture at home: in China, buyers are increasingly choosing domestic badges over European brands.
Germany has another distinguishing feature—deep brand loyalty. Around half of buyers there are ready to return to the same manufacturer, while across the rest of Europe the figure hovers around 35%. That kind of attachment tends to shield established players and raises the hurdle for newcomers.
Experts expect EVs to claim a 40% share in Germany by 2030 and to exceed 90% by 2035. Against that backdrop, the road to European trust for Chinese marques still looks long and complicated.
