Volkswagen x Disney: Zootopia 2 puts ID EVs center stage
Volkswagen and Disney team up on Zootopia 2 with 'Wolfswagen' cameos for the ID.3, ID.4 and ID.7 Tourer
Volkswagen x Disney: Zootopia 2 puts ID EVs center stage
Volkswagen teams with Disney for Zootopia 2, featuring 'Wolfswagen' cameos of the ID.3, ID.4 and ID.7 Tourer, plus clips that humanize the EV family for fans.
2025-12-05T21:28:11+03:00
2025-12-05T21:28:11+03:00
2025-12-05T21:28:11+03:00
Volkswagen is launching a global collaboration with Walt Disney Animation Studios for the release of Zootopia 2. At the center of the campaign is a signature joke and a brand-savvy nod: within the film’s world, Volkswagen vehicles will appear as 'Wolfswagen' — an obvious wink to Wolfsburg, where the company’s headquarters are based. The pun feels neatly on-brand, the kind of playful touch that makes a big studio tie-in feel natural rather than forced.According to Volkswagen Japan, three custom animated cars inspired by the electric ID range will feature in the movie, nodding to the ID.3, ID.4, and ID.7 Tourer. In parallel, the company is preparing social media spots that present the cars in a Zootopia-style treatment to build anticipation for the premiere and broaden the audience. Short, character-led clips should land well with families and casual viewers who don’t follow EV news closely.For VW, this continues a push toward emotional storytelling around its electric models: the brand has already used film collaborations with ID cars (including the ID. Buzz) and is again leaning on pop culture as a quick route to potential new customers. For viewers, it adds another layer of the winking Easter eggs that Zootopia traditionally uses to play with the real world. It’s a smart way to humanize EVs without burying people in specs, keeping the ID family present in everyday entertainment.
Volkswagen, Disney, Zootopia 2, Wolfswagen, ID.3, ID.4, ID.7 Tourer, ID Buzz, electric vehicles, EV marketing, film collaboration, pop culture, brand partnership, social media campaign
2025
Michael Powers
news
Volkswagen and Disney team up on Zootopia 2 with 'Wolfswagen' cameos for the ID.3, ID.4 and ID.7 Tourer
Volkswagen teams with Disney for Zootopia 2, featuring 'Wolfswagen' cameos of the ID.3, ID.4 and ID.7 Tourer, plus clips that humanize the EV family for fans.
Michael Powers, Editor
Volkswagen is launching a global collaboration with Walt Disney Animation Studios for the release of Zootopia 2. At the center of the campaign is a signature joke and a brand-savvy nod: within the film’s world, Volkswagen vehicles will appear as 'Wolfswagen' — an obvious wink to Wolfsburg, where the company’s headquarters are based. The pun feels neatly on-brand, the kind of playful touch that makes a big studio tie-in feel natural rather than forced.
According to Volkswagen Japan, three custom animated cars inspired by the electric ID range will feature in the movie, nodding to the ID.3, ID.4, and ID.7 Tourer. In parallel, the company is preparing social media spots that present the cars in a Zootopia-style treatment to build anticipation for the premiere and broaden the audience. Short, character-led clips should land well with families and casual viewers who don’t follow EV news closely.
For VW, this continues a push toward emotional storytelling around its electric models: the brand has already used film collaborations with ID cars (including the ID. Buzz) and is again leaning on pop culture as a quick route to potential new customers. For viewers, it adds another layer of the winking Easter eggs that Zootopia traditionally uses to play with the real world. It’s a smart way to humanize EVs without burying people in specs, keeping the ID family present in everyday entertainment.
