Toyota tops Europe's EARS dealer satisfaction ranking
Pan-European EARS dealer satisfaction: Toyota leads, BMW and Dacia follow
Toyota tops Europe's EARS dealer satisfaction ranking
Discover the first pan-European EARS dealer satisfaction ranking: Toyota leads, BMW and Dacia follow. 3,000+ dealers across 5 markets, focus on electrification.
2025-09-05T15:44:02+03:00
2025-09-05T15:44:02+03:00
2025-09-05T15:44:02+03:00
Europe has published the first pan-European EARS ranking measuring dealer satisfaction. The brand that took the top spot did so thanks to a collaborative approach, reliability and a focus on long-term relationships — Toyota. BMW and Dacia placed second and third, while Mercedes-Benz and Cupra completed the top five. The outcome feels natural: when support is consistent and relationships are built for the long haul, dealer confidence tends to follow.The study covered five countries: Germany, Italy, France, Spain and the United Kingdom. More than 3,000 dealers took part, completing over 6,500 questionnaires. The analysis considered profitability, marketing support, strategic development and assistance with the shift to electrification.The authors of the study noted that success in dealer relations is becoming a key competitive advantage. Germany, as Europe’s largest car market, plays a special role, with its experience reflecting both local and global trends. Experts said such reviews help carmakers strengthen partner networks and find new avenues for growth amid intensifying competition. The picture also highlights what dealers value most today: reliable backing, clear strategy and help navigating electrification.
Discover the first pan-European EARS dealer satisfaction ranking: Toyota leads, BMW and Dacia follow. 3,000+ dealers across 5 markets, focus on electrification.
Michael Powers, Editor
Europe has published the first pan-European EARS ranking measuring dealer satisfaction. The brand that took the top spot did so thanks to a collaborative approach, reliability and a focus on long-term relationships — Toyota. BMW and Dacia placed second and third, while Mercedes-Benz and Cupra completed the top five. The outcome feels natural: when support is consistent and relationships are built for the long haul, dealer confidence tends to follow.
The study covered five countries: Germany, Italy, France, Spain and the United Kingdom. More than 3,000 dealers took part, completing over 6,500 questionnaires. The analysis considered profitability, marketing support, strategic development and assistance with the shift to electrification.
The authors of the study noted that success in dealer relations is becoming a key competitive advantage. Germany, as Europe’s largest car market, plays a special role, with its experience reflecting both local and global trends. Experts said such reviews help carmakers strengthen partner networks and find new avenues for growth amid intensifying competition. The picture also highlights what dealers value most today: reliable backing, clear strategy and help navigating electrification.
