BMW Alpina XB7: limited-run 631-hp SUV sells out fast
The BMW Alpina XB7: demand, production, and why it sells out
BMW Alpina XB7: limited-run 631-hp SUV sells out fast
Discover why the BMW Alpina XB7, a hand-built 631-hp luxury SUV, sells out yearly: limited production, open-ordering, standout craft and family-ready space.
2025-12-13T20:52:17+03:00
2025-12-13T20:52:17+03:00
2025-12-13T20:52:17+03:00
The BMW Alpina XB7 remains one of the marque’s rarest and most coveted offerings. Despite a starting price of about $156,000, each year’s run sells out in full. According to Alpina’s North American representative, BMW’s Spartanburg plant builds between 600 and 700 XB7s annually, and dealers purchase the entire production without fail. The pace of demand says plenty: customers know exactly what they want here.There are no quotas; any U.S. dealer can place an order until capacity is spoken for. In 2023, the entire batch was claimed in just 12 days; in the years that followed it took a bit longer, but nothing was left on the table. The XB7 stands as Alpina’s final model on the U.S. market before the brand is fully integrated into BMW in 2026. The open-order approach effectively turns the process into a quick-draw contest—appropriate for such a niche machine.The XB7 is hand-assembled in a dedicated Special Vehicle Operations workshop staffed by the factory’s most experienced specialists. It uses a 4.4-liter twin-turbo V8 with 631 hp, making it noticeably quicker than the standard X7 M60i. Paired with a spacious cabin and meticulous finishes, it’s often cited among standout premium family SUVs, and the craftsmanship gives it a character that feels curated rather than mass-produced.
BMW Alpina XB7, limited production, 631-hp twin-turbo V8, hand-assembled, luxury SUV, open ordering, sells out, Spartanburg plant, 2026 integration, premium family SUV, craftsmanship
2025
Michael Powers
news
The BMW Alpina XB7: demand, production, and why it sells out
Discover why the BMW Alpina XB7, a hand-built 631-hp luxury SUV, sells out yearly: limited production, open-ordering, standout craft and family-ready space.
Michael Powers, Editor
The BMW Alpina XB7 remains one of the marque’s rarest and most coveted offerings. Despite a starting price of about $156,000, each year’s run sells out in full. According to Alpina’s North American representative, BMW’s Spartanburg plant builds between 600 and 700 XB7s annually, and dealers purchase the entire production without fail. The pace of demand says plenty: customers know exactly what they want here.
There are no quotas; any U.S. dealer can place an order until capacity is spoken for. In 2023, the entire batch was claimed in just 12 days; in the years that followed it took a bit longer, but nothing was left on the table. The XB7 stands as Alpina’s final model on the U.S. market before the brand is fully integrated into BMW in 2026. The open-order approach effectively turns the process into a quick-draw contest—appropriate for such a niche machine.
The XB7 is hand-assembled in a dedicated Special Vehicle Operations workshop staffed by the factory’s most experienced specialists. It uses a 4.4-liter twin-turbo V8 with 631 hp, making it noticeably quicker than the standard X7 M60i. Paired with a spacious cabin and meticulous finishes, it’s often cited among standout premium family SUVs, and the craftsmanship gives it a character that feels curated rather than mass-produced.
