Exeed unveils a dynamic new SUV in Beijing: premium design
Exeed unveils a dynamic five-meter SUV in Beijing with premium, tech-forward design
Exeed unveils a dynamic new SUV in Beijing: premium design
Exeed unveils a five-meter SUV in Beijing, pairing clean surfaces with tech-forward lighting and a premium personalized design ethos. Explore debut details.
2025-12-27T02:23:16+03:00
2025-12-27T02:23:16+03:00
2025-12-27T02:23:16+03:00
Exeed unveiled a new, dynamic SUV in Beijing and did it with maximum polish: just a month after the ES GT took its bow at the Guangzhou International Auto Show, the brand rolled out another debut. The first impression is clear—a large vehicle stretching beyond five meters, aimed at a space where design has long doubled as a status signal. Exeed leans into a “premium future” idea: the exterior should reflect the spirit of the moment, aligning an owner’s personality with the look and pace of the modern city.The exterior plays on contrast—calm, uncluttered planes set against distinctive lighting. The front reads upright and monolithic, while smooth surfaces project strength without bluster. A slim light band at the edges seems to draw toward the center, carving relief into the car’s face. The profile sticks to clean strokes, and three vertical elements on the body visually lighten the mass, making this sizeable SUV look more eager. Accents along the side steps and a rising rear line sharpen that impression: the silhouette appears to lift, easing the sense of heft that often comes with five meters of length.The rear keeps the athletic theme: a full-width light strip and silver chrome trim form nested contours, adding graphic precision and a tech-forward feel. Chery Holding Group chairman Yin Tongyue emphasized that Exeed does not aim to copy other notions of premium, instead leaning on its own character and values, with attention on key qualities and a personalized experience rather than a scatter of functions.
Exeed unveils a five-meter SUV in Beijing, pairing clean surfaces with tech-forward lighting and a premium personalized design ethos. Explore debut details.
Michael Powers, Editor
Exeed unveiled a new, dynamic SUV in Beijing and did it with maximum polish: just a month after the ES GT took its bow at the Guangzhou International Auto Show, the brand rolled out another debut. The first impression is clear—a large vehicle stretching beyond five meters, aimed at a space where design has long doubled as a status signal. Exeed leans into a “premium future” idea: the exterior should reflect the spirit of the moment, aligning an owner’s personality with the look and pace of the modern city.
The exterior plays on contrast—calm, uncluttered planes set against distinctive lighting. The front reads upright and monolithic, while smooth surfaces project strength without bluster. A slim light band at the edges seems to draw toward the center, carving relief into the car’s face. The profile sticks to clean strokes, and three vertical elements on the body visually lighten the mass, making this sizeable SUV look more eager. Accents along the side steps and a rising rear line sharpen that impression: the silhouette appears to lift, easing the sense of heft that often comes with five meters of length.
The rear keeps the athletic theme: a full-width light strip and silver chrome trim form nested contours, adding graphic precision and a tech-forward feel. Chery Holding Group chairman Yin Tongyue emphasized that Exeed does not aim to copy other notions of premium, instead leaning on its own character and values, with attention on key qualities and a personalized experience rather than a scatter of functions.
