Audi Concept C debuts: minimalist electric roadster vision
Audi unveils Concept C: a minimalist electric sports car
Audi Concept C debuts: minimalist electric roadster vision
Audi debuts the Concept C, a two-seat electric roadster with minimalist design, a new vertical frame and folding hard top, previewing Audi’s next-gen identity.
2025-09-09T13:04:20+03:00
2025-09-09T13:04:20+03:00
2025-09-09T13:04:20+03:00
Audi unveiled the world premiere of the Concept C, a two-seat electric sports car that embodies the brand’s new design philosophy. The concept champions a radical simplification of form and a focus on minimalism, yet keeps the emotional and high-tech edge intact—a deliberate shift away from visual clutter without draining the car of character.The key design cue is the vertical frame, the brand’s new face inspired by the 1936 Auto Union Typ C and the third-generation Audi A6. Paired with a signature lighting motif of four horizontal elements, it creates a distinct look that will shape upcoming Audi models.The roof deserves special attention: for the first time in the brand’s history, the roadster features an electric folding hard top. It comprises two sections that form a monolithic coupé silhouette when closed and, when open, deliver the sensations of a convertible. It’s a clean solution that fits the minimalist brief.The Titanium exterior color underscores the body’s crisp geometry, while the pure lines and broad shoulder area lend a sporty, dynamic stance. Horizontal accents at the rear amplify the impression of strength. Nothing feels overdrawn; the surfacing does the talking.The cabin follows the same less-is-more credo. Two seats, natural materials, and aluminum elements create a sense of premium simplicity. The distinctive Audi Klick delivers satisfying tactility with every button press, while soft ambient lighting highlights the interior architecture.Concept C is more than a show car. According to Audi, it will serve as a reference point for future production models and set a new visual and emotional identity for the brand. It reads as a clear statement of intent.
Audi Concept C, electric roadster, minimalist design, folding hard top, vertical frame, two-seat electric sports car, signature lighting, Audi design language, world premiere
2025
Michael Powers
news
Audi unveils Concept C: a minimalist electric sports car
Audi debuts the Concept C, a two-seat electric roadster with minimalist design, a new vertical frame and folding hard top, previewing Audi’s next-gen identity.
Michael Powers, Editor
Audi unveiled the world premiere of the Concept C, a two-seat electric sports car that embodies the brand’s new design philosophy. The concept champions a radical simplification of form and a focus on minimalism, yet keeps the emotional and high-tech edge intact—a deliberate shift away from visual clutter without draining the car of character.
The key design cue is the vertical frame, the brand’s new face inspired by the 1936 Auto Union Typ C and the third-generation Audi A6. Paired with a signature lighting motif of four horizontal elements, it creates a distinct look that will shape upcoming Audi models.
The roof deserves special attention: for the first time in the brand’s history, the roadster features an electric folding hard top. It comprises two sections that form a monolithic coupé silhouette when closed and, when open, deliver the sensations of a convertible. It’s a clean solution that fits the minimalist brief.
The Titanium exterior color underscores the body’s crisp geometry, while the pure lines and broad shoulder area lend a sporty, dynamic stance. Horizontal accents at the rear amplify the impression of strength. Nothing feels overdrawn; the surfacing does the talking.
The cabin follows the same less-is-more credo. Two seats, natural materials, and aluminum elements create a sense of premium simplicity. The distinctive Audi Klick delivers satisfying tactility with every button press, while soft ambient lighting highlights the interior architecture.
Concept C is more than a show car. According to Audi, it will serve as a reference point for future production models and set a new visual and emotional identity for the brand. It reads as a clear statement of intent.
