Chevrolet's Argentina summer push debuts Spark EUV, Tahoe
This is Chevrolet: summer campaign in Argentina with Spark EUV, Tahoe and Captiva PHEV
Chevrolet's Argentina summer push debuts Spark EUV, Tahoe
General Motors kicks off the 'This is Chevrolet' campaign in Argentina, showcasing Tahoe, Captiva PHEV and the first Spark EUV with demos and test drives.
2026-01-12T09:50:28+03:00
2026-01-12T09:50:28+03:00
2026-01-12T09:50:28+03:00
General Motors has launched a large-scale campaign in Argentina for its Chevrolet brand under the This is Chevrolet tagline.The aim is to boost the popularity of Chevrolet models among Argentine consumers by hosting summer events in the country’s most in-demand tourist destinations. Highlights include the popular seaside resorts of Cariló and the town of Pinamar, a choice that puts the brand where vacation crowds are at their peak.The push focuses on promoting not only the SUVs and pickups traditionally associated with Chevrolet, but also new additions to the lineup: the flagship full-size premium crossover Chevrolet Tahoe, the next-generation compact city car Spark EUV, and a hybrid version of the popular SUV, the Captiva PHEV. Setting these side by side suggests a deliberate effort to link familiar strengths with newer technology.The centerpiece will be the showcase of the brand’s first electric model, the Spark EUV, signaling the start of Chevrolet’s move toward cleaner technologies in Argentina.The events will run until mid-February. Visitors can explore the lineup, receive detailed guidance on each vehicle’s specifications, and even take test drives on site, a hands-on format that tends to resonate more than static displays.
General Motors, Chevrolet Argentina, This is Chevrolet, Spark EUV, Captiva PHEV, Tahoe, electric model, hybrid SUV, pickups, Pinamar, Cariló, summer events, test drives, Argentine market
2026
Michael Powers
news
This is Chevrolet: summer campaign in Argentina with Spark EUV, Tahoe and Captiva PHEV
General Motors kicks off the 'This is Chevrolet' campaign in Argentina, showcasing Tahoe, Captiva PHEV and the first Spark EUV with demos and test drives.
Michael Powers, Editor
General Motors has launched a large-scale campaign in Argentina for its Chevrolet brand under the This is Chevrolet tagline.
The aim is to boost the popularity of Chevrolet models among Argentine consumers by hosting summer events in the country’s most in-demand tourist destinations. Highlights include the popular seaside resorts of Cariló and the town of Pinamar, a choice that puts the brand where vacation crowds are at their peak.
The push focuses on promoting not only the SUVs and pickups traditionally associated with Chevrolet, but also new additions to the lineup: the flagship full-size premium crossover Chevrolet Tahoe, the next-generation compact city car Spark EUV, and a hybrid version of the popular SUV, the Captiva PHEV. Setting these side by side suggests a deliberate effort to link familiar strengths with newer technology.
The centerpiece will be the showcase of the brand’s first electric model, the Spark EUV, signaling the start of Chevrolet’s move toward cleaner technologies in Argentina.
The events will run until mid-February. Visitors can explore the lineup, receive detailed guidance on each vehicle’s specifications, and even take test drives on site, a hands-on format that tends to resonate more than static displays.
