16+

Skoda reveals Peaq, its new flagship electric SUV

© skoda-storyboard.com
Skoda has named its upcoming flagship electric vehicle Peaq, a seven-seat SUV based on the Vision 7S concept. Learn about its design, positioning, and role in Skoda's EV strategy.
Michael Powers, Editor

Skoda has revealed the name of its upcoming flagship electric vehicle. The new seven-seat SUV will be called Peaq and will occupy the top position in the brand's electric lineup.

From the Vision 7S Concept to the Production Peaq

The starting point for the model was the Vision 7S concept, unveiled in spring 2022, according to the automotive publication 32CARS.RU. At that time, Skoda first showcased its new Modern Solid design language, emphasizing functionality, sustainable materials, and clear architectural forms. Peaq will become the first production embodiment of this philosophy in the large electric vehicle segment.

Auto news / Skoda Peaq
© skoda-storyboard.com

Positioning and Target Audience

Peaq will be a fully electric seven-seat SUV positioned above all current Skoda models. The company emphasizes that key priorities remain spaciousness, practicality, and comfort. The interior is primarily aimed at families but is also designed for buyers who combine work, active leisure, and long-distance travel.

The Role of Peaq in Skoda's Strategy

According to Skoda representatives, Peaq will serve as a benchmark for the brand's further development in the mid and upper segments. The model is intended to blend traditional brand values, such as Simply Clever solutions and rational use of space, with a fully electric architecture and a new level of positioning.