BMW's record 2025 sales in Romania: SUVs, hybrids, M models lead
BMW achieves record sales in Romania with SUVs and electrified models
BMW's record 2025 sales in Romania: SUVs, hybrids, M models lead
In 2025, BMW sold over 5,000 cars in Romania, a record high, driven by SUVs like the X5 and X1, plus growth in plug-in hybrids and M models despite EV subsidy cuts.
2026-01-25T19:01:25+03:00
2026-01-25T19:01:25+03:00
2026-01-25T19:01:25+03:00
While BMW didn't break its global sales record, 2025 proved a very successful year for the brand across several fronts. The company once again outperformed Mercedes-Benz and Audi in the battle for premium segment leadership. The BMW M division saw growth for the 14th consecutive year, while the share of electrified vehicles in total deliveries reached a record 18%.Against this backdrop, the Romanian market stands out. Although it remains relatively small, it shows consistent growth. In 2025, BMW sold 5,229 cars there—its best-ever result in the country and the first time sales have surpassed the 5,000 mark. As in most European markets, crossovers played the leading role.More than half of all BMWs sold in Romania were SUVs. The BMW X5 and BMW X1 were the leaders, each accounting for 13% of total sales. The 4 Series took third place with a 12% share. About a quarter of all BMWs sold in the country were electrified, referring to plug-in hybrids and fully electric models. However, electric vehicle sales fell by 31% due to a significant reduction in government subsidies.In contrast, the plug-in hybrid segment grew by 27%, allowing total electrified model sales to rise by 8% year-on-year. The BMW M division also ended the year on a high note. Sales of full M models increased by 10.5%, reaching 336 cars.An unexpected driver of demand was the BMW XM crossover, which accounted for over a quarter of all M sales. The M5 Touring followed. Meanwhile, the M Performance lineup saw a decline of 17.4% to 309 cars, despite the launch of the new X3 M50.BMW's record in Romania clearly shows that even in relatively small markets, a premium brand can grow by skillfully balancing crossovers, hybrids, and standout M models—even as government support for electric vehicles wanes.
BMW Romania sales 2025, BMW X5 sales, BMW X1, BMW electrified vehicles, BMW M models, SUV market Romania, plug-in hybrid growth, premium car sales
2026
Michael Powers
news
BMW achieves record sales in Romania with SUVs and electrified models
In 2025, BMW sold over 5,000 cars in Romania, a record high, driven by SUVs like the X5 and X1, plus growth in plug-in hybrids and M models despite EV subsidy cuts.
Michael Powers, Editor
While BMW didn't break its global sales record, 2025 proved a very successful year for the brand across several fronts. The company once again outperformed Mercedes-Benz and Audi in the battle for premium segment leadership. The BMW M division saw growth for the 14th consecutive year, while the share of electrified vehicles in total deliveries reached a record 18%.
Against this backdrop, the Romanian market stands out. Although it remains relatively small, it shows consistent growth. In 2025, BMW sold 5,229 cars there—its best-ever result in the country and the first time sales have surpassed the 5,000 mark. As in most European markets, crossovers played the leading role.
More than half of all BMWs sold in Romania were SUVs. The BMW X5 and BMW X1 were the leaders, each accounting for 13% of total sales. The 4 Series took third place with a 12% share. About a quarter of all BMWs sold in the country were electrified, referring to plug-in hybrids and fully electric models. However, electric vehicle sales fell by 31% due to a significant reduction in government subsidies.
In contrast, the plug-in hybrid segment grew by 27%, allowing total electrified model sales to rise by 8% year-on-year. The BMW M division also ended the year on a high note. Sales of full M models increased by 10.5%, reaching 336 cars.
An unexpected driver of demand was the BMW XM crossover, which accounted for over a quarter of all M sales. The M5 Touring followed. Meanwhile, the M Performance lineup saw a decline of 17.4% to 309 cars, despite the launch of the new X3 M50.
BMW's record in Romania clearly shows that even in relatively small markets, a premium brand can grow by skillfully balancing crossovers, hybrids, and standout M models—even as government support for electric vehicles wanes.
