Mercedes-AMG weighs electric GT coupe: halo or hard sell?
Mercedes-AMG considers an electric GT coupe on AMG.EA
Mercedes-AMG weighs electric GT coupe: halo or hard sell?
Mercedes-AMG weighs an electric GT coupe on the AMG.EA platform with 800-volt tech, eyeing a halo role. Build depends on demand; combustion GT remains.
2025-09-15T11:07:57+03:00
2025-09-15T11:07:57+03:00
2025-09-15T11:07:57+03:00
Mercedes-AMG is seriously weighing an all-electric version of its two-door GT coupe. Brand head Michael Schiebe said at the Munich motor show that the project is technically feasible, but the key issue is whether it makes financial sense.He noted that the team is eager to build such a car from an emotional standpoint, yet the decision hinges on whether the market will be large enough to justify the investment.Meanwhile, AMG is preparing to unveil the series successor to the GT 4-Door Coupe on the new AMG.EA platform with an 800-volt architecture. The same foundation will also underpin a super-SUV slated for 2027. As for the two-door GT, launch timing remains open: the company is tracking interest in electric sports cars and is ready to speed up the program if demand grows.Crucially, the battery-powered GT would not replace the combustion model. AMG plans to keep investing in the gasoline-powered GT well into the next decade, while the electric coupe, if approved, would serve as a showcase and a statement of technological intent. Mercedes has been down a similar road before: the electric SLS AMG even set a Nürburgring record, yet remained a low-volume project.If it gets the green light, the electric GT would be the first direct rival to the Maserati GranTurismo Folgore, while the Porsche 911, Aston Martin Vantage, and Ferrari Amalfi remain committed to internal combustion.In that light, an electric AMG GT looks less like a volume play and more like a halo car. For the brand, the priority is to signal readiness to compete in a new niche, even if the payoff is modest—an approach that lets AMG test appetite without chasing numbers at any cost.
Mercedes-AMG, electric GT coupe, AMG.EA platform, 800-volt, halo car, market demand, GT 4-Door successor, super-SUV 2027, Maserati GranTurismo Folgore, EV sports car, performance EV
2025
Michael Powers
news
Mercedes-AMG considers an electric GT coupe on AMG.EA
Mercedes-AMG weighs an electric GT coupe on the AMG.EA platform with 800-volt tech, eyeing a halo role. Build depends on demand; combustion GT remains.
Michael Powers, Editor
Mercedes-AMG is seriously weighing an all-electric version of its two-door GT coupe. Brand head Michael Schiebe said at the Munich motor show that the project is technically feasible, but the key issue is whether it makes financial sense.
He noted that the team is eager to build such a car from an emotional standpoint, yet the decision hinges on whether the market will be large enough to justify the investment.
Meanwhile, AMG is preparing to unveil the series successor to the GT 4-Door Coupe on the new AMG.EA platform with an 800-volt architecture. The same foundation will also underpin a super-SUV slated for 2027. As for the two-door GT, launch timing remains open: the company is tracking interest in electric sports cars and is ready to speed up the program if demand grows.
Crucially, the battery-powered GT would not replace the combustion model. AMG plans to keep investing in the gasoline-powered GT well into the next decade, while the electric coupe, if approved, would serve as a showcase and a statement of technological intent. Mercedes has been down a similar road before: the electric SLS AMG even set a Nürburgring record, yet remained a low-volume project.
If it gets the green light, the electric GT would be the first direct rival to the Maserati GranTurismo Folgore, while the Porsche 911, Aston Martin Vantage, and Ferrari Amalfi remain committed to internal combustion.
In that light, an electric AMG GT looks less like a volume play and more like a halo car. For the brand, the priority is to signal readiness to compete in a new niche, even if the payoff is modest—an approach that lets AMG test appetite without chasing numbers at any cost.
