Aston Martin trademarks new DB names for future models
Aston Martin files DB trademarks, hinting at future GTs
Aston Martin trademarks new DB names for future models
Aston Martin files multiple DB trademarks, signaling future models. We recap the DB lineage and what these names could mean for the brand’s grand tourers
2025-09-16T07:04:50+03:00
2025-09-16T07:04:50+03:00
2025-09-16T07:04:50+03:00
Aston Martin has filed applications to register a raft of product names, any of which could evolve into future models. Each trademark pairs the brand’s familiar designation with new numerals. In this case, they all begin with DB, which likely suggests none is intended for SUVs or crossovers. For a marque defined by grand touring coupes, that direction feels right in character.The company has used the DB index on most of its sports cars since the DB2, released in 1950. By 1993, under Ford ownership, it opted to revive several historic nameplates, continuing with the DB7 and then the DB9. In 2007, after another change of ownership, the DBS returned to the market, followed in 2016 by the DB11. Today, the brand builds the DBX and the DB12.Carmakers often register multiple trademarks simply to protect naming rights or to keep options open for future models. How Aston Martin will deploy these new trademarks is not yet clear.
aston martin, DB trademarks, future models, grand tourers, GT sports cars, naming strategy, DB2, DB7, DB9, DBS, DB11, DB12, product names, trademark filings, coupe lineup
2025
Michael Powers
news
Aston Martin files DB trademarks, hinting at future GTs
Aston Martin files multiple DB trademarks, signaling future models. We recap the DB lineage and what these names could mean for the brand’s grand tourers
Michael Powers, Editor
Aston Martin has filed applications to register a raft of product names, any of which could evolve into future models. Each trademark pairs the brand’s familiar designation with new numerals. In this case, they all begin with DB, which likely suggests none is intended for SUVs or crossovers. For a marque defined by grand touring coupes, that direction feels right in character.
The company has used the DB index on most of its sports cars since the DB2, released in 1950. By 1993, under Ford ownership, it opted to revive several historic nameplates, continuing with the DB7 and then the DB9. In 2007, after another change of ownership, the DBS returned to the market, followed in 2016 by the DB11. Today, the brand builds the DBX and the DB12.
Carmakers often register multiple trademarks simply to protect naming rights or to keep options open for future models. How Aston Martin will deploy these new trademarks is not yet clear.
