BMW M launches digital ecosystem with apps for iX3 and beyond
BMW M debuts digital ecosystem with M Cockpit, M Drag Meter, and M Channel
BMW M launches digital ecosystem with apps for iX3 and beyond
BMW M introduces a digital ecosystem including M Cockpit, M Drag Meter, and M Channel apps, now available on the iX3. Features real-time vehicle data, performance analysis, and exclusive content.
2026-02-01T08:28:23+03:00
2026-02-01T08:28:23+03:00
2026-02-01T08:28:23+03:00
BMW M has launched a digital ecosystem that was first presented at the end of 2025. The company announced that the M Cockpit, M Drag Meter, and M Channel applications are now available. Additionally, the My BMW App now integrates the BMW M Community, a digital space for members of the "GEN M" community, offering exclusive content, events, and brand-related tools.This digital features package debuts on the new BMW iX3, specifically in models equipped with the M Sport and M Sport Pro packages. Looking ahead, BMW plans to gradually extend it to other vehicles that feature the BMW Operating System X.The M Cockpit app is designed to display real-time vehicle parameters. Drivers can monitor data related to dynamics, chassis, powertrain, and vehicle positioning. The interface is customizable, allowing users to create up to five personalized dashboards that function similarly to track telemetry systems.M Drag Meter utilizes GPS measurements to analyze speed, distances, and launch response. The app displays acceleration and deceleration data, enabling users to view up to four parameters simultaneously. Notably, it employs a gamified approach to data visualization.M Channel serves as a video platform for viewing during breaks or while charging. It includes instructional materials, content about the BMW M world, and motorsport-related videos. The videos are available in high resolution with enhanced, immersive audio.The launch of this package on the iX3 highlights BMW M's strategic focus on software capabilities as a key component of the electric vehicle ownership experience.
BMW M, digital ecosystem, M Cockpit, M Drag Meter, M Channel, BMW iX3, electric vehicle apps, vehicle telemetry, performance monitoring, BMW M Community
2026
Michael Powers
news
BMW M debuts digital ecosystem with M Cockpit, M Drag Meter, and M Channel
BMW M introduces a digital ecosystem including M Cockpit, M Drag Meter, and M Channel apps, now available on the iX3. Features real-time vehicle data, performance analysis, and exclusive content.
Michael Powers, Editor
BMW M has launched a digital ecosystem that was first presented at the end of 2025. The company announced that the M Cockpit, M Drag Meter, and M Channel applications are now available. Additionally, the My BMW App now integrates the BMW M Community, a digital space for members of the "GEN M" community, offering exclusive content, events, and brand-related tools.
This digital features package debuts on the new BMW iX3, specifically in models equipped with the M Sport and M Sport Pro packages. Looking ahead, BMW plans to gradually extend it to other vehicles that feature the BMW Operating System X.
The M Cockpit app is designed to display real-time vehicle parameters. Drivers can monitor data related to dynamics, chassis, powertrain, and vehicle positioning. The interface is customizable, allowing users to create up to five personalized dashboards that function similarly to track telemetry systems.
M Drag Meter utilizes GPS measurements to analyze speed, distances, and launch response. The app displays acceleration and deceleration data, enabling users to view up to four parameters simultaneously. Notably, it employs a gamified approach to data visualization.
M Channel serves as a video platform for viewing during breaks or while charging. It includes instructional materials, content about the BMW M world, and motorsport-related videos. The videos are available in high resolution with enhanced, immersive audio.
The launch of this package on the iX3 highlights BMW M's strategic focus on software capabilities as a key component of the electric vehicle ownership experience.
