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How media intervention overturned a Kia Optima engine warranty denial

© A. Krivonosov
Learn how a Kia Optima warranty claim for engine replacement was denied but approved after journalists got involved, highlighting consumer rights and record-keeping tips.
Michael Powers, Editor

The story of Kia Optima owners from Pennsylvania illustrates how a warranty denial can turn into approval with just one call from journalists. The company initially refused to replace an engine but reversed its position after media exposure.

Why Kia Denied the Engine Replacement

A couple owned a 2019 Optima and followed maintenance schedules: 14 oil changes, two sets of brakes, and two sets of tires. Yet when they filed a warranty claim at 80,000 miles, they were denied. The reason was missing VIN and odometer readings on some receipts, even though repairs were done by their son, a mechanic.

Kia cited a technical violation of terms, though the situation fell under the Magnuson-Moss Act, which allows maintenance outside dealer networks without voiding warranties. This detail matters because it highlights how formalities can override legal protections.

How Media Changed the Outcome

After TV station KDKA requested comment, Kia's stance shifted immediately. The company stated that, in the spirit of customer care, it would replace the engine and contacted the owners to arrange repair steps. In practice, this means media attention became the decisive factor.

Why This Isn't an Isolated Problem

Experts at the Center for Auto Safety note that dealers often deny warranty repairs, betting owners won't dispute them. Such cases underscore the need to keep all documents and be prepared to insist on your rights.

The Optima story shows that warranties may only "activate" when outsiders scrutinize the situation. For owners, maintaining thorough service records and knowing your rights is crucial. For manufacturers, overseeing dealer decisions is key to ensuring reputation doesn't hinge on a random news report.