Geely enters Spain with electric EX5 and hybrid Starray EM-i models
Geely launches in Spain with electric and hybrid SUVs
Geely enters Spain with electric EX5 and hybrid Starray EM-i models
Geely enters the Spanish market with the electric EX5 and hybrid Starray EM-i, targeting affordable electrification and long-range versatility for consumers.
2026-02-16T22:25:16+03:00
2026-02-16T22:25:16+03:00
2026-02-16T22:25:16+03:00
Spain is preparing to welcome a new major player in its automotive market as Geely enters with a clear strategy and two distinct models. The Chinese conglomerate, which competes with BYD and Volkswagen in its home market, plans to leverage the European expertise of Volvo, Polestar, and Lotus to establish itself in the family SUV segment.The debut will center on the EX5, a fully electric crossover, and the Starray EM-i, a hybrid with claimed long-range capabilities. This dual approach addresses two of the most sought-after trends: affordable electrification and the versatility of hybrids, which is particularly important for Spanish buyers accustomed to long journeys and moderate fuel consumption.In a market where MG and BYD have already demonstrated the viability of Chinese brands, Geely finds a favorable environment. Consumers are increasingly prioritizing a blend of price, features, and warranty—areas where the brand has notable strengths. However, success will hinge on three key factors: pricing, service network development, and financing terms.The main question is how aggressively Geely will enter a segment where competition intensifies monthly. Exact prices, trim levels, and delivery timelines have yet to be announced, but the initial move is clearly aimed at the mass market rather than a niche audience.If the company can ensure accessibility and robust support, its entry could significantly shift the balance in Spain's automotive industry, accelerating the transition to electrified models.
Geely, Spain automotive market, EX5 electric crossover, Starray EM-i hybrid, electric vehicles, hybrid cars, Chinese brands, SUV segment, affordable electrification
2026
Michael Powers
news
Geely launches in Spain with electric and hybrid SUVs
Geely enters the Spanish market with the electric EX5 and hybrid Starray EM-i, targeting affordable electrification and long-range versatility for consumers.
Michael Powers, Editor
Spain is preparing to welcome a new major player in its automotive market as Geely enters with a clear strategy and two distinct models. The Chinese conglomerate, which competes with BYD and Volkswagen in its home market, plans to leverage the European expertise of Volvo, Polestar, and Lotus to establish itself in the family SUV segment.
The debut will center on the EX5, a fully electric crossover, and the Starray EM-i, a hybrid with claimed long-range capabilities. This dual approach addresses two of the most sought-after trends: affordable electrification and the versatility of hybrids, which is particularly important for Spanish buyers accustomed to long journeys and moderate fuel consumption.
In a market where MG and BYD have already demonstrated the viability of Chinese brands, Geely finds a favorable environment. Consumers are increasingly prioritizing a blend of price, features, and warranty—areas where the brand has notable strengths. However, success will hinge on three key factors: pricing, service network development, and financing terms.
The main question is how aggressively Geely will enter a segment where competition intensifies monthly. Exact prices, trim levels, and delivery timelines have yet to be announced, but the initial move is clearly aimed at the mass market rather than a niche audience.
If the company can ensure accessibility and robust support, its entry could significantly shift the balance in Spain's automotive industry, accelerating the transition to electrified models.
