Zeekr enters Italian market with premium EVs, expanding European presence
Zeekr launches in Italy with four electric vehicle models
Zeekr enters Italian market with premium EVs, expanding European presence
Zeekr, part of Geely, enters Italy with premium EVs, aiming to compete with European brands. Learn about models, pricing, and expansion plans in Europe.
2026-02-20T08:51:17+03:00
2026-02-20T08:51:17+03:00
2026-02-20T08:51:17+03:00
Premium electric vehicle brand Zeekr, part of the Geely Holding Group, has announced its entry into the Italian market, continuing the aggressive European expansion of Chinese automakers. Starting Thursday, the company will begin selling four models and plans to open its own retail outlets in the coming months. Distribution partner Jameel Motors will handle sales operations.Italy has been identified as a key market in Zeekr's European strategy. European CEO Lothar Schupet noted that the launch coincides with growing demand for premium electric vehicles and rapid development of charging infrastructure across the continent.Zeekr already operates in Germany, where sales began in December, as well as in Norway, Sweden, Denmark, Belgium, and the Netherlands. The brand plans to expand into France, the United Kingdom, and Spain by 2026. With prices ranging from €38,000 to €73,000, Zeekr positions itself as a direct competitor to established European premium brands while offering significantly lower pricing.Meanwhile, Geely has set an ambitious target of selling over 6.5 million vehicles by 2030, aiming to break into the global top five automakers. Chinese brands overall are strengthening their European presence through aggressive pricing, technological advantages, and Europe's decarbonization policies that continue to boost electric vehicle demand.This Italian launch represents another step in the significant realignment of Europe's automotive market, where Chinese manufacturers are no longer playing catch-up but are instead taking an offensive position.
Zeekr, Italian market, electric vehicles, Geely, European expansion, premium EVs, automotive industry, EV sales, charging infrastructure
2026
Michael Powers
news
Zeekr launches in Italy with four electric vehicle models
Zeekr, part of Geely, enters Italy with premium EVs, aiming to compete with European brands. Learn about models, pricing, and expansion plans in Europe.
Michael Powers, Editor
Premium electric vehicle brand Zeekr, part of the Geely Holding Group, has announced its entry into the Italian market, continuing the aggressive European expansion of Chinese automakers. Starting Thursday, the company will begin selling four models and plans to open its own retail outlets in the coming months. Distribution partner Jameel Motors will handle sales operations.
Italy has been identified as a key market in Zeekr's European strategy. European CEO Lothar Schupet noted that the launch coincides with growing demand for premium electric vehicles and rapid development of charging infrastructure across the continent.
Zeekr already operates in Germany, where sales began in December, as well as in Norway, Sweden, Denmark, Belgium, and the Netherlands. The brand plans to expand into France, the United Kingdom, and Spain by 2026. With prices ranging from €38,000 to €73,000, Zeekr positions itself as a direct competitor to established European premium brands while offering significantly lower pricing.
Meanwhile, Geely has set an ambitious target of selling over 6.5 million vehicles by 2030, aiming to break into the global top five automakers. Chinese brands overall are strengthening their European presence through aggressive pricing, technological advantages, and Europe's decarbonization policies that continue to boost electric vehicle demand.
This Italian launch represents another step in the significant realignment of Europe's automotive market, where Chinese manufacturers are no longer playing catch-up but are instead taking an offensive position.
