Ford leads customer loyalty in automotive industry with 58.8% rate
Ford tops customer loyalty rankings, outpacing Chevrolet and Toyota
Ford leads customer loyalty in automotive industry with 58.8% rate
Ford leads automotive loyalty with 58.8% customer retention, beating Chevrolet and Toyota. Learn how loyalty drives business stability and brand recommendations.
2026-03-03T12:22:26+03:00
2026-03-03T12:22:26+03:00
2026-03-03T12:22:26+03:00
According to the annual S&P; Global Mobility Automotive Loyalty Awards, American automaker Ford leads the pack in customer loyalty—that is, the willingness to buy another vehicle from the same brand. An impressive 58.8% of surveyed owners who purchased a Ford became loyal customers after their first vehicle.This result allowed Ford to comfortably outpace its closest mainstream competitors. General Motors' Chevrolet brand took second place with 57.8%, while Japanese automaker Toyota ranked third with 57.7% of loyal customers. All three brands significantly exceeded the overall average customer loyalty rate, which stood at 51.1%.Researchers also noted the premium vehicle segment, where loyalty figures were substantially lower than those of mass-market brands. Here, the share of loyal customers was only about 48%.Experts highlighted the importance of high loyalty levels for the stability of the automotive business. Loyal buyers are traditionally inclined to purchase vehicles from the same brand again and often recommend the brand to friends and acquaintances, thereby attracting new customers.
Ford customer loyalty, automotive loyalty awards, Chevrolet loyalty, Toyota loyalty, S&P Global Mobility, brand loyalty in cars, mass-market loyalty, premium vehicle loyalty, automotive industry trends, car brand recommendations
2026
Michael Powers
news
Ford tops customer loyalty rankings, outpacing Chevrolet and Toyota
Ford leads automotive loyalty with 58.8% customer retention, beating Chevrolet and Toyota. Learn how loyalty drives business stability and brand recommendations.
Michael Powers, Editor
According to the annual S&P Global Mobility Automotive Loyalty Awards, American automaker Ford leads the pack in customer loyalty—that is, the willingness to buy another vehicle from the same brand. An impressive 58.8% of surveyed owners who purchased a Ford became loyal customers after their first vehicle.
This result allowed Ford to comfortably outpace its closest mainstream competitors. General Motors' Chevrolet brand took second place with 57.8%, while Japanese automaker Toyota ranked third with 57.7% of loyal customers. All three brands significantly exceeded the overall average customer loyalty rate, which stood at 51.1%.
Researchers also noted the premium vehicle segment, where loyalty figures were substantially lower than those of mass-market brands. Here, the share of loyal customers was only about 48%.
Experts highlighted the importance of high loyalty levels for the stability of the automotive business. Loyal buyers are traditionally inclined to purchase vehicles from the same brand again and often recommend the brand to friends and acquaintances, thereby attracting new customers.
