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BMW debuts exclusive Alpina at Amelia Concours d'Elegance

© alpina-automobiles.com
BMW unveils a new limited-edition Alpina model at the 2025 Amelia Concours d'Elegance in Florida, targeting collectors with exclusive North American release.
Michael Powers, Editor

BMW will unveil a new Alpina model at the 31st Amelia Concours d'Elegance competition. The debut is scheduled for Friday, March 6th. The event itself runs from March 6th to 8th at the Amelia Island Golf Club and The Ritz-Carlton Resort in Fernandina Beach, Florida.

Details about the new Alpina remain under wraps until Friday's presentation. What we do know is that it will be an exclusive North American model with limited production. Alpina has previously used this approach to create special configurations for regional markets. After the unveiling, the car will be displayed at the main entrance of The Ritz-Carlton throughout the weekend.

BMW's decision to introduce this new Alpina at such an event, rather than through a dedicated press conference or auto show, speaks volumes about its target audience. This move clearly aims at collectors and longtime brand enthusiasts, not the mass market. Whether this model will simply feature new colors and trim options or something more exclusive will become clear on March 6th.