Freelander returns as electric brand with Chery and Jaguar Land Rover
Freelander relaunches as an electric vehicle brand
Freelander returns as electric brand with Chery and Jaguar Land Rover
Freelander returns on March 31st as an EV brand from Chery and Jaguar Land Rover, focusing on electric SUVs and global market expansion.
2026-03-20T13:52:24+03:00
2026-03-20T13:52:24+03:00
2026-03-20T13:52:24+03:00
The Freelander brand will officially return to the market on March 31st. This new venture is part of the collaborative strategy between Chery and Jaguar Land Rover and will focus on the electric vehicle segment.A New Brand and StrategyFreelander will become a separate brand, independent from the current Chery and JLR lineups. Vehicle production will be established at a plant in Changshu, and the models will target both the Chinese market and exports.The project involves creating a new business model that combines the technology of the Chinese manufacturer with the premium image of the British brand.Technology and the First ModelThe first Freelander model will be a large SUV built on the Chery E0X platform. The vehicle will feature fully electric versions as well as extended-range options.Level 2 driver assistance systems and air suspension have also been announced, indicating a premium positioning for the brand.What This Means for the MarketThe return of Freelander highlights how the global automotive industry is changing. Brands with history are increasingly being revived in electric vehicle form and through partnerships with Chinese manufacturers.In practice, these projects become tools for entering new markets where not only technology but also brand recognition matters.
Freelander, electric vehicle, Chery, Jaguar Land Rover, EV brand, SUV, automotive industry, Chinese market, electric SUV, new car brand
2026
Michael Powers
news
Freelander relaunches as an electric vehicle brand
Freelander returns on March 31st as an EV brand from Chery and Jaguar Land Rover, focusing on electric SUVs and global market expansion.
Michael Powers, Editor
The Freelander brand will officially return to the market on March 31st. This new venture is part of the collaborative strategy between Chery and Jaguar Land Rover and will focus on the electric vehicle segment.
A New Brand and Strategy
Freelander will become a separate brand, independent from the current Chery and JLR lineups. Vehicle production will be established at a plant in Changshu, and the models will target both the Chinese market and exports.
The project involves creating a new business model that combines the technology of the Chinese manufacturer with the premium image of the British brand.
Technology and the First Model
The first Freelander model will be a large SUV built on the Chery E0X platform. The vehicle will feature fully electric versions as well as extended-range options.
Level 2 driver assistance systems and air suspension have also been announced, indicating a premium positioning for the brand.
What This Means for the Market
The return of Freelander highlights how the global automotive industry is changing. Brands with history are increasingly being revived in electric vehicle form and through partnerships with Chinese manufacturers.
In practice, these projects become tools for entering new markets where not only technology but also brand recognition matters.
