Cadillac EVs lure younger buyers, record conquests
New electric Cadillacs attract first-time luxury owners
Cadillac EVs lure younger buyers, record conquests
Cadillac’s new EVs attract 47—48-year-old buyers, winning customers from Tesla, BMW and Mercedes. Lyriq/Optiq conquest rates near 80%; Q2 2025 sales up 15%.
2025-08-19T08:26:45+03:00
2025-08-19T08:26:45+03:00
2025-08-19T08:26:54+03:00
Cadillac’s push into the EV segment is transforming its customer base. With models like the Vistiq and Escalade IQ, the brand is not only stealing sales from Tesla, Mercedes, Audi, Lexus, and BMW but also attracting a far younger audience than before.
According to brand chief John Roth, the average buyer age for Cadillac’s new EVs is now 47–48 years, compared to the mid-50s for its ICE lineup and nearly 60 a decade ago. In contrast, the broader luxury segment still averages 54–56 years, often skewing older.
This shift is bolstered by strong conquest sales: roughly 25% of Lyriq buyers previously owned a Tesla, and about 80% of Cadillac EV customers are new to the brand. In Q2 2025, Cadillac posted a 15% year-over-year increase — its best second quarter since 2007 and the 12th consecutive quarter of retail growth. The Optiq and Lyriq are proving particularly effective, with conquest rates of 76% and nearly 80%.
Cadillac’s ability to pull in younger buyers and win over rival customers highlights the critical role of its EV portfolio, signaling a fresh, long-term outlook for the luxury automaker.
Cadillac EVs,Cadillac Vistiq,Escalade IQ,Lyriq,Optiq,younger buyers,conquest rate,Tesla conquest,luxury EV market,Cadillac sales Q2 2025,average buyer age 47,EV strategy
2025
Michael Powers
news
New electric Cadillacs attract first-time luxury owners
Cadillac’s new EVs attract 47—48-year-old buyers, winning customers from Tesla, BMW and Mercedes. Lyriq/Optiq conquest rates near 80%; Q2 2025 sales up 15%.
Michael Powers, Editor
Cadillac’s push into the EV segment is transforming its customer base. With models like the Vistiq and Escalade IQ, the brand is not only stealing sales from Tesla, Mercedes, Audi, Lexus, and BMW but also attracting a far younger audience than before.
According to brand chief John Roth, the average buyer age for Cadillac’s new EVs is now 47–48 years, compared to the mid-50s for its ICE lineup and nearly 60 a decade ago. In contrast, the broader luxury segment still averages 54–56 years, often skewing older.
This shift is bolstered by strong conquest sales: roughly 25% of Lyriq buyers previously owned a Tesla, and about 80% of Cadillac EV customers are new to the brand. In Q2 2025, Cadillac posted a 15% year-over-year increase — its best second quarter since 2007 and the 12th consecutive quarter of retail growth. The Optiq and Lyriq are proving particularly effective, with conquest rates of 76% and nearly 80%.
Cadillac’s ability to pull in younger buyers and win over rival customers highlights the critical role of its EV portfolio, signaling a fresh, long-term outlook for the luxury automaker.
